Social Media Executive

Key Responsibilities :

• Plan, create, and execute social media strategies for hair colour and personal care products.
• Manage daily content posting across platforms such as Instagram, Facebook, YouTube, Pinterest, and LinkedIn.
• Conceptualize engaging content including Product launches, Tutorials, reels, and influencer content.
• Coordinate with designers, videographers, and agencies.
• Collaborate with beauty influencers, hairstylists, and creators.
• Manage comments, DMs, and consumer queries professionally.
• Handle customer feedback and escalation in coordination with internal teams.
• Assist in running paid social campaigns (Meta, YouTube, etc.).
• Track KPIs such as engagement, reach, CTR, and conversions.
• Prepare weekly and monthly performance reports.

Required Skills & Qualifications :

• Proven experience handling FMCG brands, preferably hair colour / beauty / personal care etc.
• Strong understanding of social media algorithms and content trends.
• Hands-on experience with Instagram Reels, short-form video, and influencer marketing.
• Basic knowledge of Meta Ads / social media analytics.
• Excellent communication skills.

Job Type: Full-time

Work Location: In person