Social Media Executive

Social Media Executive

We're on the lookout for a creative, social-first storyteller to join our award-winning Marketing team at Hilton Doha The Pearl. As our Social Media Executive, you'll shape how we share our story with the world - bringing to life the energy, people, and experiences of our urban lifestyle resort across every channel. Think beach vibes at Sol, luxe escapes at eforea Spa & Health Club, buzzing nights at our restaurants, bars, lounges, and endless moments worth sharing.

What will I be doing?

• Build creative, culturally relevant social media plans that grow brand reach and positive sentiment through fun and engaging content.
• Co-own content calendars for the hotel and its venues (restaurants, bars, lounges, cafe, and spa), ensuring timely and optimised publishing across platforms (Instagram, Facebook & YouTube).
• Capture photo and video content with confidence, edit to a high standard, and deliver scroll-stopping final assets in a timely manner.
• Prepare monthly reports on social media performance, delivering insights and actionable recommendations.
• Stay ahead of platform updates, trends, and innovations, bringing fresh ideas and references to enhance our strategy.
• Boost engagement through timely, brand-aligned responses and proactive community management.
• Support influencer collaborations, create behind-the-scenes content, and coordinate with internal teams for seamless execution.
• Analyze competitors and social trends to inform calendars and campaigns.
• Present data-driven results and creative ideas to the wider team, ensuring our social strategy remains innovative and impactful.
• Confidently use social media analytics and tools including but not limited to Google Analytics, Meta Business Suite Sprinklr - training provided as needed.
• Collaborate with design, marketing, F&B, and spa teams to ensure cohesive messaging and visual consistency.
• Community management - replying to guests’, questions comments and reviews in a timely manner.
• Being aware of communications from the Hilton Social Team when it comes to crisis communications, announcements and social media recommendations
• Following enterprise and brand guidelines and best practices to optimize social media presence, while paying close attention to legal guidelines

What are we looking for?

As a Social Media Executive you live and breathe social media, camera-ready, and always one step ahead of the algorithm. You know how to tell a story in 15 seconds, you're curious about what makes content viral, and you're not afraid to experiment with new formats. You thrive in a fast-paced, creative environment and bring energy, ideas, and a fresh perspective to everything you do.

To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

• Bachelor's degree in Marketing, Communications, Media, or a related field.
• 2+ years' demonstrated experience in social media, content, and digital platforms, ideally within hospitality, lifestyle, media, agency or creative industries.
• Strong understanding of major platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) with a portfolio of examples of previous work.
• Skilled in content creation across photo, video, and written formats.
• A natural storyteller with excellent copywriting skills and a flair for visual storytelling.
• Proficient with Adobe Creative Cloud, Canva, CapCut, and/or similar editing tools.
• You thrive on collaboration - working seamlessly with our marketing team and internal stakeholders to craft content that delivers impact and drives results.
• Familiar with influencer marketing and experience working with creators or brand ambassadors.
• Exceptionally organised, proactive, and able to manage multiple brands and priorities with ease.
• You're naturally curious and want to challenge the status quo by bringing your own ideas to the fore - we welcome innovative ideas from all areas of the business.
• Flexibility is key. The role will require working weekends or public holidays to capture moments when our guests are most engaged.

What will it be like to work for Hilton?

The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces.

We support the mental and physical wellbeing of all Team Members, so they can Thrive, thanks to innovative programs and benefits such as workplace flexibility, career growth and development, and our Go Hilton Team Member Travel discount program. Hilton prioritizes understanding and integrating our Team Members’ unique perspectives and voices—along with those of our Guests, Owners, Suppliers, and Partners—to cultivate a diverse and inclusive environment for all. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

We are an equal opportunity employer and value diversity at our company. We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of his or her role, and to receive other benefits and privileges of employment. Please contact us to request accommodation.