Social Media Executive

A social media executive manages a company's online presence across social media platforms by creating engaging content, planning digital marketing campaigns, monitoring and analyzing performance, and engaging with the online community. Key responsibilities include content creation, community management, driving brand visibility and revenue, and collaborating with influencers and other teams. Success in this role requires strong communication skills, creativity, a good understanding of social media analytics, and knowledge of SEO and market trends.
Key Responsibilities

• Content Creation and Management: Develop and create engaging, optimized content (text, images, videos) for various social media platforms to attract and inform the target audience.
• Campaign Planning and Execution: Design, implement, and manage digital marketing campaigns to achieve marketing goals, drive traffic, and generate leads.
• Community Engagement: Interact with users by responding to messages, comments, and DMs, and fostering a positive and active community around the brand.
• Performance Analysis and Reporting: Monitor social media performance using analytics tools, analyze data on engagement and reach, and prepare reports to inform future strategies.
• Influencer Collaboration: Identify, contact, and manage collaborations with influencers to expand brand reach and promote products or services.
• Brand Reputation Management: Monitor customer sentiment across social channels and manage the brand's online reputation.
• Trend Awareness: Stay updated on the latest social media trends, platform changes, algorithms, and advertising efforts.

Essential Skills

• Creativity and Content Ideation: Ability to brainstorm and generate unique and compelling content ideas that resonate with the brand's audience.
• Strong Communication Skills: Excellent written and oral communication for crafting engaging posts, captions, and interacting with the community.
• Analytical Skills: Proficiency in using social media analytics tools to track metrics, measure campaign success, and make data-driven decisions.
• Technical Proficiency: Knowledge of social media scheduling platforms like Hootsuite or Buffer and a basic understanding of SEO principles.
• Interpersonal Skills: Ability to build relationships with influencers, partners, and customers.

You can write us at hr@octagagreen.com or can reach us at +91 98220 20662

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Food provided

Work Location: In person