Social Media Executive

PureLogics is seeking a creative and detail-oriented Social Media Executive to manage and grow the company's social media presence. The ideal candidate should possess strong content writing skills, a solid understanding of social media platforms and trends, and the ability to execute content strategies that strengthen brand visibility, audience engagement, and employer branding.

Responsibilities:

• Manage and maintain the company’s social media presence across LinkedIn, Facebook, Instagram, X (Twitter), YouTube, and other relevant platforms.
• Create engaging, platform-specific social media copy aligned with brand guidelines and marketing objectives.
• Repurpose blogs, company updates, events, and industry insights into social media content.
• Coordinate with the designer and video editor to ensure timely delivery and publishing of social posts.
• Develop monthly social media content calendars covering educational posts, industry insights, engagement content, company updates, and employer branding.
• Include employee spotlights, work anniversaries, new joiner announcements, events, achievements, and culture-focused content in calendars.
• Monitor comments, messages, mentions, and audience interactions across all social media platforms.
• Engage with followers and relevant industry conversations to strengthen brand visibility and community presence.
• Stay updated on social media trends, platform updates, emerging technologies, and industry best practices.
• Utilize AI-powered tools to support content ideation, research, and workflow optimization.
• Monitor social media performance metrics, including engagement, reach, impressions, and follower growth.
• Prepare periodic performance reports with insights and recommendations for content optimization and growth.
• Ensure brand consistency and messaging alignment across all social media channels.

Requirements:

• Bachelor's degree in Marketing, Communications, Media Studies, Business Administration, or a related field.
• 1–3 years of experience in social media management, digital marketing, or content marketing.
• Experience managing LinkedIn, Facebook, Instagram, X (Twitter), and YouTube accounts.
• Strong content writing, editing, and proofreading skills.
• Excellent understanding of social media algorithms, trends, and platform best practices.
• Familiarity with social media scheduling and analytics tools.
• Strong communication, organizational, and time management skills.
• Ability to analyze performance metrics and translate insights into actionable recommendations.
• Experience working with B2B brands will be preferred.

Preferred Skills

• Familiarity with Canva, Adobe Creative Suite, or similar design tools.
• Basic understanding of video content formats and social media creative best practices.
• Knowledge of paid social media advertising concepts.
• Experience using AI tools for content creation, research, and productivity.

Experience:

• Min 1 - 3 Years

About Us:

PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 18+ years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.

The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to young and enthusiastic individuals that are eager to take on tough challenges under our mentorship toward a bright future.

What are we offering?

• Annual Paid Leaves
• Leave Encashment
• Paid Certifications
• Health, Life Insurance
• Provident Fund
• Child Education Program
• Referral Bonus Program
• Car & Bike Finance Program
• Monthly Achievements
• Public Holiday & Weekend Compensation

Pay: Rs80,000.00 - Rs100,000.00 per month

Work Location: In person