Social Media Expert (TikTok)

We are looking for an experienced and results-driven Social Media Manager with hands-on TikTok Shop experience in the UK market, including experience hosting TikTok Live sessions to sell products. This role is ideal for someone who understands TikTok-native content, influencer commerce, live social selling, and performance-driven growth within the e-commerce / health & personal care space.

You will be responsible for scaling our brand presence across TikTok, TikTok Shop (UK), Instagram, and Facebook, while driving measurable sales and engagement through content, creators, and live commerce.

Key Responsibilities

l TikTok Shop & UK Market Growth

l Manage and scale TikTok Shop operations for the UK market

l Develop TikTok-first content strategies that drive Shop conversions

l Coordinate product listings, affiliate content, and creator partnerships

l Track TikTok Shop performance metrics (GMV, CTR, CVR, ROAS)

l Plan, host, and optimize TikTok Live sessions to drive real-time sales

l Content Strategy & Execution

l Plan and execute daily TikTok content (organic + shoppable videos + Live sessions)

l Manage content calendars across TikTok, Instagram, and Facebook

l Stay ahead of UK market trends, viral formats, and platform updates

l Ensure consistent brand voice and storytelling

Influencer & Affiliate Management

l Identify and collaborate with UK-based TikTok creators and affiliates

l Manage influencer seeding, gifting, and paid collaborations

l Build long-term creator partnerships to scale TikTok Shop and Live sales

l Community & Brand Engagement

l Monitor comments, DMs, and community engagement

l Respond to customer queries in a timely, brand-appropriate manner

l Build a loyal, engaged TikTok audience

Analytics & Reporting

l Analyze content performance and TikTok Shop + Live data

l Prepare weekly and monthly performance reports

l Optimize content, Live sessions, and creator strategies based on insights

Requirements

l Minimum 3+ years of Social Media Management experience

l Proven TikTok Shop experience (UK market is mandatory)

l Hands-on experience hosting TikTok Live sessions for product sales

l Strong understanding of TikTok algorithms, trends, and live commerce

l Experience working with influencers and affiliate creators

l Background in E-commerce, Health & Personal Care, Beauty, or FMCG preferred

l Proficiency with TikTok Seller Center, Meta Business Suite, and analytics tools

Job Type: Full-time

Work Location: In person