Social Media & Growth Specialist (US BASED EVENING SHIFT)

Social Media & Growth Specialist

. Role Summary

Appedology is hiring a Social Media & Growth Specialist to independently manage the organic social media strategy and execution for our US-based brands. This is a full-ownership role where the candidate must drive everything from strategy and content creation to daily publishing, community engagement, and measurable results - strictly organic, with no paid advertising required.

The primary goal is to transform our social presence into a predictable source of audience growth, strong engagement, and qualified inbound leads.

II. Core Responsibilities (Full Ownership)

The specialist is fully responsible for the entire social media cycle and must work autonomously.

Strategy & Planning

• Develop and execute a 90-day organic growth strategy targeting US audiences across platforms like LinkedIn, Instagram, X/Twitter, and Facebook.

• Build and maintain a 12-week rolling content calendar, ensuring consistent publishing and alignment with overall marketing objectives.

Content Creation & Publishing

• Create, schedule, and publish 15-20 high-value organic posts weekly.

• Write engaging captions, hooks, and Call-to-Actions (CTAs), maintaining the appropriate US tone.

• Repurpose existing long-form content (blogs, articles) into platform-specific formats (carousels, reels, shorts).

• Liaise with internal Design and Content teams for asset delivery, but maintain final accountability for publishing quality and accuracy.

Community Management & Leads

• Actively engage with the community, responding to comments and DMs promptly (target response time: under 2 hours).

• Identify customer pain points and translate these insights into relevant, high-performing content.

• Implement organic funnels (e.g., link-in-bio optimization, specific CTAs) to generate inbound leads.

Performance Tracking & Reporting

• Track and analyze performance metrics weekly and monthly.

• Deliver concise reports with actionable insights and clear recommendations for improvement.

• Coordinate content themes with internal SEO efforts to leverage trending topics.

III. Performance Metrics (KPIs)

Success in this role will be measured by consistent delivery and improvement across these key organic metrics:

Focus Area

KPI

Target

Leads (Organic)

Qualified leads from social media

8 per month

Follower Growth

Monthly increase

+10-15%

Engagement Rate

Interaction per post

+2-3% MoM

Publishing Consistency

Calendar execution rate

95-100%

Response Time

Comments/DMs response time

< 2 hours

Content Quality

Brand alignment

100% adherence

IV. Qualifications & AssessmentA. Required Qualifications

• Education: Bachelor's degree (16 years of education) in Marketing, Business Administration, Communications, or a related field - mandatory.

• Experience: 3-5 years of hands-on experience managing organic social media for brands targeting US audiences.

• Skills:

• Excellent command of English (US tone and style).

• Proficiency with Meta Business Suite (organic functions), LinkedIn Page Management, Canva, and scheduling tools (Metricool, Buffer, Later, etc.).

• Familiarity with SEO fundamentals for content alignment.

• Strong short-form copywriting, organization, and analytical skills.

B. Mandatory Pre-Hiring Assessment

All shortlisted candidates must complete a hands-on Social Media Skills Test covering these four critical aspects:

Skill Area

Assessment Description

SEO Awareness

Identify and apply trending keywords in sample social post captions.

Copywriting

Write a 3-post carousel script with engaging CTAs for a US-based audience.

Basic Design

Create one static post or carousel graphic in Canva following mock brand guidelines.

Social Media Strategy

Draft a 7-day mini-content calendar showing tone, post type, and objective.

V. Application Requirements

Please submit the following items with your application:

• Updated resume.

• Portfolio or links to brand accounts you have managed (with measurable metrics, if available).

• A short case study (1-page) demonstrating organic growth or engagement results from previous work.

Job Type: Full-time

Pay: Rs80,000.00 - Rs100,000.00 per month