Social Media Influencer

Overview
We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing and a strong understanding of social media platforms. This role involves developing and implementing social media strategies to enhance our brand presence, engage with our audience, and drive traffic to our website. The Social Media Specialist will work closely with various departments to ensure cohesive messaging across all channels.

Duties

• Develop and execute social media marketing strategies that align with business goals.
• Create engaging content for various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling and content creation.
• Conduct social listening to monitor brand mentions and industry trends.
• Analyze performance metrics using Google Analytics and web analytics tools to optimize campaigns.
• Manage paid advertising campaigns on Facebook and other platforms to increase reach and engagement.
• Collaborate with graphic designers to create visually appealing graphics and videos.
• Perform keyword research to enhance SEO efforts within social media content.
• Engage in relationship management by responding to comments, messages, and inquiries in a timely manner.
• Proofread all content for accuracy, branding consistency, and adherence to company guidelines.
• Stay updated on the latest trends in digital marketing, e-commerce, and social media management.

Qualifications

• Proven experience in social media marketing or digital marketing roles.
• Strong knowledge of SEO principles and techniques.
• Proficiency in Adobe Photoshop, Adobe Illustrator, and video editing software.
• Familiarity with public relations practices and graphic design fundamentals.
• Experience with e-commerce platforms is a plus.
• Excellent written communication skills with an eye for detail in proofreading.
• Ability to analyze data from Google Analytics and other web analytics tools for strategic insights.
• Strong relationship management skills with the ability to engage effectively with diverse audiences.
• Creative mindset with a passion for content creation across various formats including photography and videography.
• Ability to work independently as well as collaboratively within a team environment. Join us in making an impact through innovative social media strategies that resonate with our audience!

Job Type: Part-time

Pay: $75.00 per week

Expected hours: No less than 25 per week

Work Location: Remote