Social Media Lead

Key responsibilities:

1. Brand & Social Ecosystem Strategy

● Integrated Social Ecosystem: Design and scale a cohesive social ecosystem with clearly defined roles

across brand, events, community, and creators—creating a self-sustaining growth and engagement

flywheel.

● Strategic Ownership: Lead the development and execution of a unified social strategy that ensures

consistent storytelling, cross-platform amplification, and meaningful engagement.

● Cultural Relevance: Stay ahead of digital and cultural trends to ensure the brand remains progressive,

differentiated, and category-defining.

Leadership & Team Enablement

● Team Leadership: Directly manage, mentor, and empower a team of Social Media Managers—building a

culture of accountability, experimentation, and continuous improvement.

● Operational Excellence: Establish streamlined workflows between social, design, and creative teams to

ensure brand consistency, speed, and quality at scale.

● Cross-Functional Leadership: Serve as the central social stakeholder on high-impact brand initiatives and

product launches, collaborating with product, PR, and growth teams to embed social strategy into the

broader business roadmap.

Creative Vision & Brand Positioning

● Creative North Star: Conceptualize and lead breakthrough social-first campaigns that reinforce cult’s

positioning as a leading active lifestyle brand.

● Narrative & Community Building: Craft compelling, high-intent storytelling that fosters deep emotional

connection and long-term community loyalty.

● Creator Strategy: Build and scale impactful creator partnerships that drive organic reach, cultural

credibility, and authentic brand advocacy.

● Brand Collaborations: Identify and execute high-affinity brand-to-brand partnerships that elevate brand

perception and unlock new audience segments.

IImpact, Growth & Measurement

● Organic Growth Engine: Leverage insights and performance data to drive organic reach that converts into

meaningful engagement and a thriving, high-retention community.

● Platform-Native Strategy: Develop tailored, high-impact strategies across Instagram, YouTube, Facebook,

and X—ensuring content is platform-native, algorithm-aware, and audience-centric.

● Performance Accountability: Define clear KPIs and continuously optimize content, campaigns, and

partnerships to maximize brand impact and business outcomes

Qualifications & Skills

Experience & Leadership

● 8–9 years of experience in Social Media Marketing, with at least 3+ years in a formal people-management

role leading high-performing teams.

● Demonstrated ability to build, mentor, and scale social teams while driving both creative excellence and

operational efficiency.

● Hands-on experience growing a young, high-aspiration brand across a multi-platform social ecosystem

(Instagram and beyond).

● Proven success in building and nurturing engaged communities, driving sustained audience growth, and

executing large-scale, integrated campaigns with measurable impact.

Performance & Funnel Thinking

● Strong foundational understanding of Meta Ads Manager and paid social mechanics.

● Ability to partner effectively with performance marketing teams to ensure seamless alignment between

organic content and paid media—creating a cohesive, full-funnel growth engine.

Creative & Cultural Acumen

● A robust portfolio showcasing campaigns that go beyond static posting—driving cultural relevance,

conversation, and interactive brand experiences.

● Demonstrated ability to conceptualize social-first ideas that spark engagement, foster community

participation, and create lasting brand moments.