Social Media Lead

Social Media Lead Location: New York City (Hybrid, 3-4 days/week)

We're partnering with a venture-backed frontier AI startup that is building technology at the cutting edge of multimodal AI, world models, robotics, and AI data infrastructure

.Having recently completed a successful Series A funding round, the company is entering a period of rapid growth and is looking for its first Social Media Lead to own and scale its external presence.

Working directly with the founders and research team, you'll shape the company's public narrative and build one of the most recognised voices in frontier AI. This is a unique opportunity to join a small, highly ambitious team and make a significant impact from day one.

Responsibilities

• Own and manage the company's X/Twitter presence end-to-end
• Partner closely with founders and researchers to identify newsworthy developments, technical milestones, and company updates
• Translate complex AI concepts into engaging, accessible, and high-performing content
• Create and execute content strategies around product launches, research breakthroughs, partnerships, fundraising announcements, and company milestones
• Develop threads, posts, and campaigns that drive engagement and visibility within the AI ecosystem
• Monitor trends and conversations across AI, machine learning, robotics, and emerging technologies
• Build relationships with key voices and communities within AI TwitterTrack performance metrics and continuously optimise content strategy
• Help establish the company as a leading voice within the frontier AI landscape

Requirements

• 1-4 years of experience in social media, content, communications, community, growth, or related roles
• Demonstrated experience managing and growing X/Twitter accounts
• Strong understanding of the AI ecosystem and emerging technology landscape
• Ability to distill complex technical concepts into clear and engaging content
• Exceptional written communication and storytelling skills
• Experience creating content that has generated strong engagement and audience growth
• Highly self-motivated and comfortable operating independently
• Passion for AI, technology, and online communities

Preferred Experience

• Experience working with AI, developer tools, research organisations, or technical products
• Existing presence or network within the AI community
• Experience collaborating directly with founders, researchers, or technical teams
• Examples of viral or high-performing social media content
• Familiarity with topics such as machine learning, multimodal AI, robotics, world models, or AI infrastructure