Social Media Manager

• Develop and implement a comprehensive social media strategy that aligns with the brand’s goals and objectives.
• Create and curate engaging, high-quality content tailored for different platforms, ensuring a consistent brand voice across all channels.
• Monitor and analyze social media metrics to measure the effectiveness of campaigns and make data-driven adjustments.
• Engage with followers, respond to comments and messages, and foster a sense of community around the brand.
• Collaborate with cross-functional teams, including marketing and sales, to integrate social media initiatives into broader campaigns.
• Research and stay updated on industry trends, platform changes, and emerging social media tools to keep the brand competitive.
• Manage paid social media advertising campaigns, optimizing for engagement and conversion rates.
• Develop and maintain a content calendar that schedules all aspects of content creation and publication.
• Conduct social media audits to assess performance and identify opportunities for improvement.
• Train and mentor junior team members or interns, sharing best practices and fostering a culture of creativity.

Desired Candidate Profile