Social Media Manager

Job Title: Social Media Manager
Location: Onsite (Lahore)
Job Type: Full-time

About the Role:

We are looking for a creative and strategic Social Media Manager to oversee our online presence across multiple platforms. The ideal candidate will be responsible for developing and executing social media strategies that align with our brand voice, engage our audience, and drive growth.

Key Responsibilities:

• Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, LinkedIn, TikTok, Pinterest, etc.).
• Create engaging, high-quality content (text, images, videos, reels, stories, etc.) tailored to each platform.
• Manage social media calendars and ensure timely posting.
• Monitor performance using analytics tools and prepare monthly reports on growth, engagement, and ROI.
• Stay updated with industry trends, algorithm changes, and emerging platforms.
• Respond to followers, engage with the community, and build meaningful online relationships.
• Collaborate with marketing, design, and content teams to maintain brand consistency.
• Run and manage paid social media ad campaigns.
• Identify opportunities for influencer partnerships and brand collaborations.

Requirements:

• Proven experience as a Social Media Manager or similar role (portfolio of managed accounts is a plus).
• Strong understanding of social media algorithms, trends, and best practices.
• Excellent copywriting, storytelling, and content creation skills.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Later, Meta Business Suite).
• Knowledge of social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
• Strong analytical skills and ability to translate data into actionable insights.
• Creativity, attention to detail, and ability to work independently as well as in a team.

Preferred Qualifications:

• Experience with graphic design and video editing tools (e.g., Canva, Adobe Suite, CapCut).
• Basic SEO knowledge.
• Experience managing e-commerce or brand accounts.

What We Offer:

• Competitive salary (based on experience).
• Opportunities for professional growth and creativity.
• A dynamic and collaborative work environment.

Share your portfolio at hr@appsians.com

Job Type: Full-time

Pay: Rs53,075.16 - Rs63,918.47 per year

Work Location: In person