Social Media Manager

Job Title: Social Media Manager – Tech Ad Campaigns

Location: Bengaluru, IndiaExperience: 5+ Years
Employment Type: Full-time

Company Overview

Big Air Lab () operates at the edge of applied AI where foundational research meets real-world deployment. We craft intelligent systems that think in teams, adapt with context, and deliver actionable insights across domains.

Position Summary

We’re looking for a Social Media Manager who knows how to make noise in all the right places. With 5+ years of experience in ad campaigns and marketing, you’ll be the mastermind behind our digital presence — running high-performing campaigns that don’t just get clicks, but actually move the needle for tech products.

You’ve done this before: built campaigns, tracked performance, tweaked creative, and pushed results until they hit. You’re equal parts strategist and executor — one day mapping out content calendars, the next deep in campaign analytics, figuring out how to squeeze 10x more out of the same budget.

You’re scrappy, creative, and fearless when it comes to experimenting. If the usual playbook doesn’t work, you’ll write a new one.

Key Responsibilities

• Plan, launch, and manage social media ad campaigns (Meta, LinkedIn, Twitter, etc.) for tech products.
• Own campaign strategy end-to-end: targeting, creatives, A/B testing, budget allocation, and optimization.
• Craft and execute content strategies that amplify our brand voice across platforms.
• Build and maintain a consistent pipeline of high-performing campaigns with measurable ROI.
• Track, analyze, and report campaign performance — and adapt fast when things shift.
• Collaborate with product, sales, and lead-gen teams to ensure campaigns drive real outcomes.
• Keep an eye on competitors, trends, and emerging platforms to stay ahead of the curve.

Qualifications

• 5+ years of social media marketing and campaign management experience, preferably with SaaS or tech products.
• Proven track record of successful campaigns that delivered measurable growth.
• Deep knowledge of paid advertising platforms (Meta, LinkedIn, Twitter/X, etc.).
• Strong copywriting, storytelling, and creative direction skills.
• Analytical mindset — you don’t just run ads; you obsess over metrics and optimization.
• Hands-on experience with marketing tools and analytics dashboards.

Must-Have Skills

• Social media ad campaign strategy & execution (Meta, LinkedIn, etc.).
• Experience driving real ROI for tech product campaigns.
• Strong understanding of audience targeting, funnel stages, and messaging.
• Creative content planning and calendar management.
• Data-driven decision-making and reporting.

Good-to-Have Skills

• Exposure to SaaS, AI, or enterprise tech marketing.
• Knowledge of SEO, SEM, or influencer marketing.
• Video ad campaign experience (YouTube, Reels).
• Experience managing communities and engagement at scale.

Perks & Benefits

• Competitive salary with performance-based bonuses.
• Freedom to design and test campaigns your way.
• A chance to shape the voice and visibility of a cutting-edge AI brand.
• Fast-paced environment where creativity and hustle are rewarded.

Job Type: Full-time

Pay: ₹70,084.42 - ₹90,454.73 per month

Ability to commute/relocate:

• Bengaluru, Karnataka: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)

Application Question(s):

• Experience with SaaS or tech campaigns

Location:

• Bengaluru, Karnataka (Required)

Work Location: In person