Social Media Manager

Job Description

Position Title: Social Media Manager
Industry: Property Development & Real Estate
Location: Clifton, Karachi
Employment Type: Full-Time

Job Overview:

A leading Property Development company in Clifton, Karachi is looking for a creative and dynamic Social Media Manager to lead and execute its digital presence across multiple platforms. The ideal candidate will be responsible for planning, creating, and managing high-quality content that enhances brand awareness, drives engagement, and supports lead generation. This role requires a balance of creativity, analytical thinking, and hands-on execution.

Key Responsibilities:

Social Media Strategy & Campaign Management

• Develop and implement a social media strategy aligned with overall marketing and branding objectives.
• Plan and execute paid and organic campaigns across Facebook, Instagram, LinkedIn, and TikTok.
• Create monthly content calendars and ensure timely posting and campaign execution.

Content Creation & Branding

• Oversee the production of engaging visuals, videos, and copy for digital platforms.
• Work with designers and video editors to produce professional and on-brand promotional materials.
• Ensure all content reflects the luxury and lifestyle positioning of the property brand.

Community Management & Engagement

• Manage online communities by responding to comments, messages, and inquiries promptly.
• Foster engagement and relationships with followers, brokers, and potential clients.
• Monitor trends and competitor activity to identify opportunities for brand improvement.

Analytics & Optimization

• Track campaign performance using Meta Business Suite, LinkedIn Analytics, and Google Analytics.
• Generate monthly performance reports with insights and improvement recommendations.
• Continuously test and optimize strategies for better reach, engagement, and conversions.

Requirements:

• Bachelor’s degree in Marketing, Media, or Communications.
• 5–7 years of experience in social media management, preferably in property, real estate, or luxury brands.
• Strong understanding of social media platforms and digital advertising tools.
• Proficiency in Canva, Adobe Photoshop, or similar design software.
• Excellent English communication and creative writing skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Skills:

• Experience with video editing and reel creation.
• Understanding of real estate marketing trends and property advertising strategies.
• Familiarity with influencer marketing and lead generation through social channels.

Job Type: Full-time

Pay: Rs100,000.00 - Rs150,000.00 per month

Ability to commute/relocate:

• Karachi: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your current salary?
• What is your expected salary?

Experience:

• property development: 5 years (Required)

Language:

• English (Required)

Work Location: In person