Social Media Manager

We are seeking an experienced and creative Social Media Manager to lead our social media and influencer strategy across multiple platforms. The ideal candidate will have a strong background in content creation, audience engagement, and influencer collaboration, with a proven record of driving measurable results that support brand growth and business goals.

Key Responsibilities

• Strategy & Planning:
• Develop, implement, and manage the company’s social media and influencer strategies aligned with marketing and business objectives.
• Identify platform trends, audience insights, and growth opportunities.
• Content Creation & Management:
• Oversee the creation of high-quality, engaging, and platform-optimized content (posts, reels, stories, videos, etc.).
• Maintain a consistent brand voice and visual identity across channels.
• Manage and maintain the social media content calendar.
• Influencer Management:
• Identify, onboard, and manage relationships with influencers, creators, and brand ambassadors.
• Collaborate with influencers to co-create authentic, high-performing content that aligns with brand values and campaign goals.
• Negotiate deliverables, timelines, and budgets for influencer partnerships.
• Track performance and ROI of influencer campaigns.
• Community Engagement:
• Monitor and engage with followers, influencers, and online communities to build meaningful relationships.
• Manage social listening and respond to brand mentions or inquiries in real time.
• Analytics & Reporting:
• Measure and report on key metrics such as reach, engagement, conversions, and influencer ROI.
• Use data-driven insights to optimize strategy and improve performance.
• Collaboration:
• Work closely with content, design, PR, and performance marketing teams to ensure alignment and consistency.
• Partner with the PR and brand teams to leverage influencer collaborations for campaign amplification.
• Paid Campaigns:
• Plan, execute, and optimize paid social media campaigns.
• Analyze ad performance, manage budgets, and improve targeting.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits:

• Food provided

Work Location: In person