Social Media Manager

Company: Enark UPLIFT

Location: Lohegaon, Pune.

Working Hours: • Monday to Friday: 10:00 AM - 6:30 PM •

Alternate Saturdays: 10:00 AM - 4:00 PM

JOB BRIEF: The Social Media Manager will lead Enark UPLIFT’s online presence across platforms — crafting narratives, designing campaigns, and managing conversations that reflect our vision of joyful and meaningful learning. The role combines strategy, creativity, networking, and storytelling — with a pulse on trends in education and communication.

Responsibilities

• Strategise and manage Enark UPLIFT’s social media presence across platforms (Instagram, LinkedIn, Facebook, YouTube, etc.).
• Plan, create, and schedule engaging content — posts, reels, stories, and campaigns around education, teachers, and joyful learning.
• Manage the social media calendar for festive greetings, educational days, and key brand events.
• Collaborate with the Content, Design, and Academic Teams to translate training themes and educational insights into impactful online narratives.
• Engage with school principals, educators, and institutions online to build meaningful professional relationships and brand partnerships.
• Oversee community management — respond to messages, comments, and build conversations that foster trust and connection.
• Track analytics, generate performance reports, and optimize campaigns for reach and engagement.
• Identify and partner with influencers, educators, and thought leaders to extend Enark UPLIFT’s brand voice.
• Stay updated with education, social media, and digital marketing trends to keep Enark UPLIFT’s presence relevant and vibrant.

Skills / Educational Requirements:

• Relevant educational qualification in Marketing, Communications, Education, or Media Studies.

• 3–5 years of experience in managing social media for a brand, preferably in education, edtech, or creative industries.

Proven expertise in:

• o Content strategy and storytelling
• o Instagram, LinkedIn, YouTube & Meta Business Suite
• Basic design understanding (Canva / Figma)
• o Familiarity with paid ad campaigns and performance analytics tools.

Strong writing and communication skills — with a warm, empathetic, and professional tone.

A creative mindset with the ability to visualize and execute ideas that celebrate education

Preferred (Good to Have) • Experience handling educational or teacher-centric brands. • Comfort with video content planning — Reels, interviews, webinar snippets, etc. • Knowledge of SEO for social content and AI-based scheduling tools. • Strong understanding of visual branding and storytelling for schools and educators.

Salary: Salary will be discussed during the interview process, and negotiable for the right candidate.

Appointment:

• The candidate will be on probation for the first 3 months from date of joining.

• The candidate should give minimum 1 year commitment for the appointment, and 2 months’ notice prior to leaving.

• Enark UPLIFT has the right to terminate the employment, in case the candidate is found incompetent / unworthy of the post.

Job Type: Full-time

Pay: ₹11,446.25 - ₹40,000.00 per month

Work Location: In person