Social Media Manager

Role Summary

We are seeking a dynamic and creative Social Media Manager to lead our online presence across multiple platforms. The ideal candidate will be responsible for developing and executing social media strategies that enhance brand awareness, engage our audience, and drive business growth. This role requires a combination of creativity, strategic thinking, and data-driven decision-making.

Key Responsibilities

Content Creation & Curation:

• Oversee content planning and creation across all platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
• Ensure content is high-quality, relevant, engaging, and aligned with the company Market’s brand voice.

Campaign Management:

• Plan, execute, and analyze social media campaigns to drive brand awareness, engagement, and lead generation.
• Adjust campaigns based on performance insights to maximize impact.

Brand Voice & Messaging:

• Maintain consistency in the company’s brand voice, values, and identity across all social media communications.

Analytics & Reporting:

• Monitor, analyze, and report on key performance metrics.
• Use insights to refine social media strategies and improve campaign outcomes.

Community Engagement:

• Foster an active and engaged online community.
• Respond promptly to customer feedback, comments, and direct messages to enhance the customer experience.

Influencer Partnerships:

• Identify and collaborate with influencers, ambassadors, and brand partners to amplify reach and engagement.

Trends & Insights:

• Stay up to date with the latest social media trends, technologies, and platform updates.
• Recommend and implement best practices to keep the company Market at the forefront of digital marketing.

Paid Social Media:

• Manage and optimize paid social media advertising campaigns.
• Ensure campaigns achieve ROI, reach, and engagement targets.

Content Calendar Management:

• Plan, organize, and schedule content across platforms.
• Ensure consistent and timely publication aligned with marketing objectives.

Requirements:

• Proven experience in social media management and digital marketing.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Experience with analytics tools and performance tracking.
• Creative mindset with the ability to generate engaging content.

Job Type: Full-time