Social Media Manager

1. Social Media Strategy & Management

• Develop and execute tailored social media strategies across Instagram, Facebook, LinkedIn, and TikTok.
• Maintain a consistent posting schedule aligned with brand tone and goals.
• Plan monthly social media calendars and coordinate content approvals.
• Collaborate with the design and content teams for creatives, captions, and hashtags.

2. Content Creation & Campaigns

• Conceptualize and oversee engaging content — videos, reels, carousels, and campaigns.
• Run and manage paid advertising campaigns (Meta, LinkedIn, TikTok Ads).
• Monitor and optimize ad performance to maximize reach, engagement, and conversion.

3. Lead Generation

• Design and execute lead generation funnels for service-based and product-based businesses.
• Set up targeted ad campaigns, landing pages, and lead magnets to capture potential clients.
• Track, qualify, and analyze incoming leads from different sources.
• Collaborate with the sales team to nurture leads and ensure conversion.

4. Analytics & Reporting

• Measure KPIs — engagement rate, reach, impressions, CTR, cost per lead, and ROI.
• Prepare monthly performance reports with insights and improvement strategies.

5. Client Coordination

• Serve as the main point of contact for client communication.
• Conduct strategy calls, gather briefs, and present campaign results.
• Ensure smooth collaboration between content writers, graphic designers, and ad specialists.

Job Type: Full-time