Social Media Manager

The Social Media Lead will be responsible for planning, executing, and managing the brand’s social media strategies across all platforms. This role requires strong creative skills, leadership ability, and a deep understanding of digital trends to increase brand awareness, engagement, and conversions.

Key Responsibilities:

- Develop and implement a comprehensive social media strategy aligned with brand goals.

- Plan monthly social media calendars, campaigns, and content themes.

- Identify target audiences and optimize content accordingly.

- Lead the ideation, creation, and production of high-quality photo, video, and written content.

- Coordinate with designers, photographers, video graphers, and content creators.

- Ensure all content matches brand voice, guidelines, and quality standards.

- Manage all social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, X).

- Publish and schedule posts according to the content calendar.

- Monitor daily activity, engagement, comments, and messages.

- Train team members on new trends, tools, and best practices.

- Track key performance metrics (reach, engagement, growth, conversions).

- Prepare weekly and monthly performance reports.

- Use analytics to refine strategy and improve results.

- Respond to customer queries, comments, and feedback in a timely and professional manner.

- Build a positive online brand presence through active community engagement.

- Plan influencer collaborations and manage relationships.

- Coordinate paid social media campaigns with the performance marketing team.

- Execute product launch campaigns and seasonal promotions.

- Stay updated on social media trends, competitor activities, and emerging platforms.

Required Skills & Qualifications:

- Bachelor’s degree in Marketing, Media, Digital Communication, or related field.

- 3–5 years of experience in social media management (fashion brand experience is a plus).

- Strong understanding of social media algorithms and analytics tools.

- Experience with Canva, Adobe Suite, Meta Business Suite, TikTok Ads, etc.

For Apply hr@fashionvillaz.com

Job Type: Full-time

Work Location: In person