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Social Media Manager
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Job Title: Social Media Manager
Location: Mumbai
Experience: 2-3 Yrs
Department: Marketing & Communications
About Frodoh:
Frodoh is an innovative AdTech company empowering brands with cutting-edge Connected TV (CTV) and digital advertising solutions. We help advertisers reach highly engaged audiences across screens with advanced data-driven targeting and premium inventory — turning viewership into measurable impact.
Frodoh World
Role Overview:
We are looking for a driven and creative Social Media Manager to develop and execute our social media strategy, amplify brand awareness, and drive engagement across platforms. You’ll be responsible for shaping Frodoh’s voice online, creating compelling content, monitoring trends, and supporting broader marketing campaigns that showcase our CTV and advertising solutions.
Key Responsibilities:
Strategy & Planning:
- Define and implement social media strategies aligned with Frodoh’s brand, business goals, and industry trends.
- Plan and maintain a social content calendar across platforms including LinkedIn, Instagram, X (Twitter), YouTube, and others.
- floowitalent.com
Content Creation & Publishing:
- Create, schedule, and publish engaging posts, visuals, videos, stories and carousel content.
- Collaborate with design, video, and content teams to produce high-quality, brand-aligned creative assets.
- floowitalent.com
Community Engagement:
- Monitor and respond to comments, messages, and mentions in a timely and authentic way.
- Build and nurture a vibrant online community that resonates with Frodoh’s mission and audience.
- floowitalent.com
Analytics & Reporting:
- Track social performance metrics, analyze results, and produce actionable insights.
- Prepare weekly/monthly reports to communicate impact and guide optimization.
- floowitalent.com
Campaign Support:
- Execute social campaigns in support of product launches, partnerships, case studies, events, and thought leadership content.
- Align social media activity with broader marketing initiatives and paid media efforts.
- floowitalent.com
Trend Monitoring:
- Stay updated on platform algorithms, emerging formats, audience behaviors, and best practices in social media marketing.
- floowitalent.com
Skills & Qualifications:
- Experience: 2–3 years in social media management, preferably in technology, advertising, or digital media.
- Platforms: Strong understanding of LinkedIn, Instagram, X, YouTube, and emerging channels.
- Content Production: Experience with content creation tools (e.g., Canva, Adobe Creative Suite) and short-form video formats.
- floowitalent.com
- Analytics Savvy: Ability to interpret data and translate metrics into strategy improvements.
- floowitalent.com
- Communication: Excellent written and verbal communication skills with strong storytelling instincts.
- Team Collaboration: Comfortable working with cross-functional teams including design, product, and growth.
Preferred:
- Previous experience in B2B/SaaS, AdTech or media tech industries.
- Familiarity with social scheduling and analytics tools (e.g., Hootsuite, Buffer, Metricool, Sprout Social).
- floowitalent.com
What We Offer:
- Opportunity to shape the social presence of an emerging leader in AdTech.
- Collaborative, entrepreneurial work environment with career growth potential.
- Competitive compensation, flexible work options, and professional development support.
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