Knowledgewoods, a leading EdTech organization specializing in professional certification training, is looking for a creative and skilled Social Media Executive to manage all social media platforms, create high-quality content, and increase brand awareness. The ideal candidate must have strong hands-on knowledge of Adobe Photoshop along with social media content creation and posting expertise.
Key Responsibilities
- Manage and handle all social media platforms including Instagram, Facebook, LinkedIn, YouTube, and Twitter (X)
- Plan and execute daily and weekly social media posts as per the content calendar
- Create engaging educational, promotional, and branding content for professional certification courses
- Design social media creatives, banners, carousels, posters, and thumbnails using Adobe Photoshop
- Create and edit reels, short videos, and promotional videos for social media platforms
- Increase brand awareness, engagement, reach, and organic follower growth
- Write impactful captions, hashtags, and CTAs aligned with the Knowledgewoods brand tone
- Promote webinars, demo sessions, success stories, testimonials, and course launches
- Monitor comments, DMs, and inquiries; respond professionally and in a timely manner
- Track social media performance and share insights for continuous improvement
- Stay updated with EdTech trends, social media updates, and competitor activities
Mandatory Skills & Tools
Must-Have
- Adobe Photoshop (Mandatory – strong working knowledge required)
- Hands-on experience in creating social media creatives from scratch
- Strong understanding of social media formats (posts, reels, stories, shorts)
Additional Tools (Good to Have)
- Canva (quick creatives and resizing)
- Video editing tools: CapCut, InShot, VN, Adobe Premiere Pro
- Social media scheduling tools: Meta Business Suite, Hootsuite, Buffer, etc.
Qualifications
- Graduate in Marketing, Media, Mass Communication, Design, or related field
- Digital Marketing / Social Media Certification is an added advantage
Experience
- 0–2 years of experience in social media handling (EdTech preferred)
- Freshers with strong Adobe Photoshop skills and creative portfolio may apply
Why Join Knowledgewoods?
- Opportunity to work with a growing EdTech brand
- Creative ownership of social media presence
- Exposure to professional certification marketing and industry experts
- Learning and career growth in digital marketing
Job Types: Full-time, Fresher, Internship
Contract length: 12 months
Pay: ₹10,000.00 - ₹15,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Ability to commute/relocate:
- Noida: Reliably commute or planning to relocate before starting work (Preferred)
Education:
- Secondary(10th Pass) (Preferred)
Language:
- Fluent English (Required)
Location:
Work Location: In person