Social Media Manager

Job Title: Social Media Manager (Growth Focus)

Location: Jafza One, Jebel Ali Free Zone, Dubai, UAE

Type: Full-time ( A genuine passion for animals and the outdoors. Industry - Animal / pet lover / forest lover)

The Role

We are seeking a talented Social Media Manager to take ownership of our brand's

digital presence and partnership network.

You will work directly under the supervision of the VP of Marketing and collaborate

daily with a dedicated Graphic Designer for high-end assets.

Your main goal is to drive brand awareness, community engagement, and referral

revenue across our key markets. You will be the bridge between our brand and the

community, managing our social channels, email flows, and our network of

influencers.

Key Responsibilities

1. Social Media Strategy & Content

● Develop and execute the global content strategy for Instagram, Facebook,

and YouTube.

● Creative Collaboration: Brief the Graphic Designer to produce high-quality

assets that align with our brand identity.

● Agile Content Creation: Shoot and edit quick, trend-based video content

(Reels/TikToks) on mobile (using CapCut/InShot) to stay reactive to trends

without waiting for the design team.

● Manage the content calendar, ensuring localized relevance for our

international markets (UK, US, Europe) where possible.

2. Influencer Marketing & Affiliates

● Scouting & Outreach: Identify and recruit on-brand influencers and content

creators across our key regions (UK, US, Europe). We are specifically looking

for creators who love animals and the outdoors.

● Relationship Management: Manage the end-to-end relationship, from initial

outreach and product seeding/gifting to negotiation and contract

management.

● Affiliate Program: Oversee our affiliation program; recruit high-potential

affiliates, manage commission structures, and track performance to ensure

positive ROI.

3. Community Management

● Engage daily with our community to build brand loyalty and spark

conversation.

4. Email Marketing (Klaviyo)

● Manage our email marketing strategy to nurture our customer base.

● Oversee the creation of newsletters and automated flows (Welcome series,

Abandoned Cart), ensuring they align with product launches and seasonal

offers.

Required Skills & Experience

● Experience: Proven experience in Social Media Management within a DTC E-

commerce business.

● Partnerships: Experience in managing influencer campaigns and affiliate

programs (tracking links, codes, and ROI).

● Video Editing Skills: Proficiency in mobile video editing (CapCut, Canva,

InShot, or Premiere Rush) is essential.

● International Mindset: Comfortable working in a multicultural environment with

markets across different time zones.

● English Proficiency: Native or bilingual command of English (written and

spoken) is mandatory.

● Tools: Strong proficiency with Klaviyo (email flows & campaigns).

The "Growth" Advantage (Highly Desirable)

● Paid Media: Experience in performance marketing or paid media buying.

● Ad Platforms: Solid knowledge of Google Ads, Meta Business Manager, and

TikTok Ads.

● Data Driven: Ability to understand ROAS, CAC, and attribution to help bridge

the gap between organic/influencer efforts and paid ads.

Bonus Points

● Experience with Shopify

● Chicken Knowledge: Experience with or knowledge of chickens/backyard

poultry is a huge plus!

● A genuine passion for animals and the outdoors. Industry - Animal/ pet lover / forest lover

Interested candidates meeting the above job requirements, please email us your updated CV to aimrich.resume@gmail.com

Job Type: Full-time

Pay: AED9,000.00 - AED10,000.00 per month