Social Media Manager

Position: Social Media Marketing Manager

Salary: PKR 90,000 – PKR 150,000 per month
Employment Type: Full-time
Experience: 3–6 Years
Location: Garden Town, Lahore
Working Hours: 7:00 PM – 4:00 AM (Monday – Friday)
Workplace: On-site

Role Summary

We are looking for a skilled Social Media Marketing Manager to lead and manage our social media presence. The role involves planning and implementing strategies that help expand our online audience, improve engagement, and strengthen brand awareness across major platforms. The selected candidate should have practical experience managing both organic growth and paid advertising campaigns on social media.

Responsibilities

• Develop and maintain weekly and monthly social media content plans
• Analyze industry trends and competitor activity to identify growth opportunities
• Produce and schedule engaging posts that reflect the brand identity
• Craft effective captions and apply strategic hashtags to increase visibility
• Implement strategies to improve follower growth, reach, engagement, and traffic
• Plan, manage, and optimize advertising campaigns through Meta Ads Manager
• Ensure a consistent brand message and visual identity across platforms
• Create simple visual content using Canva when required
• Review performance data, insights, and metrics to enhance results
• Keep up with updates in social media platforms and algorithms

Required Qualifications

• 3–6 years of professional experience in social media or digital marketing
• Strong working knowledge of LinkedIn, Facebook, and Instagram management
• Demonstrated experience increasing engagement and followers organically
• Hands-on experience running Facebook and Instagram advertising campaigns
• Ability to plan and execute content strategies and marketing campaigns
• Basic knowledge of Canva for social media creatives
• Familiarity with analytics, insights, and performance reporting
• Excellent communication, planning, and coordination skills

Preferred Skills

• Experience with social media analytics or management tools
• Understanding of brand development and reputation management
• Creative thinking with attention to detail

ca

Pay: Up to Rs150,000.00 per month

Work Location: In person