Social Media Manager

Position Title

Social Media Manager

Job Description

The Social Media Manager is responsible for overseeing the planning, development, execution, and management of USCENTCOM’s English and foreign-language social media platforms. This role leads digital communication efforts by ensuring consistent, mission-aligned messaging, optimizing audience engagement, and integrating content across platforms. The Social Media Manager develops and implements comprehensive digital strategies that support CENTCOM’s communication objectives while operating in a dynamic, high-tempo environment.

Requirements

Platform Management

• Oversee and manage daily operations of all social media platforms (English and foreign language)
• Plan and execute content calendars aligned with strategic communication priorities
• Ensure consistency in messaging across all platforms and audiences
• Coordinate with internal stakeholders to align digital efforts with command objectives

Content Development & Execution

• Develop, synchronize, and publish timely social media content across platforms
• Ensure messaging consistency during routine operations and crisis events
• Collaborate with Multimedia Content Creators and analysts to produce engaging, mission-relevant content
• Adapt messaging for diverse audiences across multiple regions and languages

Crisis Communication Support

• Support rapid dissemination of critical messaging during high-impact or crisis events
• Coordinate with leadership to ensure timely and accurate communication
• Maintain message discipline and alignment with CENTCOM priorities during surge operations

Analytics & Performance Monitoring

• Analyze social media performance metrics (reach, engagement, followers, sentiment)
• Use analytics tools (e.g., Google Analytics, platform dashboards) to inform strategy
• Develop monthly performance reports with actionable insights and recommendations
• Continuously refine strategies based on data-driven insights and emerging trends

Digital Communication Strategy

• Develop and implement a comprehensive digital communication strategy aligned with CENTCOM objectives
• Establish SMART goals and platform-specific strategies
• Coordinate with Regional Media Analysts to ensure culturally informed messaging
• Continuously assess and adjust strategy based on operational needs and engagement trends

Security & Compliance

• Ensure compliance with DoD and CENTCOM policies for digital communications
• Maintain platform security, access controls, and account integrity
• Regularly review and enforce best practices for cybersecurity and information protection

Coordination & Integration

• Collaborate with Website Designer, Multimedia Content Creators, and analysts
• Ensure integration of messaging across website, social media, and other digital channels
• Support coordination with interagency, coalition, and partner organizations

Deliverables

Social Media Updates

• Provide consistent, timely updates across all platforms aligned with strategic messaging

Tracking & Engagement

• Monitor key individuals, organizations, and trends across social media platforms
• Track audience engagement and emerging narratives

Monthly Reports

• Deliver detailed reports on performance, engagement effectiveness, and recommendations

Publication Plan

• Develop and maintain a monthly digital media publication plan
• Incorporate regional insights to ensure culturally appropriate messaging

Qualifications

Required Qualifications

• Minimum 5 years of experience in social media management, digital communications, or related field
• Proven experience managing enterprise-level or organizational social media platforms
• Strong writing, editing, and content development skills
• Experience with analytics tools and performance reporting
• Ability to operate effectively in a fast-paced, high-pressure environment

Preferred Qualifications

• Experience supporting government, DoD, or military public affairs operations
• Familiarity with foreign-language or regionally focused social media strategies
• Experience coordinating with cross-functional communication teams
• Knowledge of CENTCOM AOR dynamics and audiences

Security Clearance Requirement

• Ability to obtain and maintain a DoD SECRET security clearance

Work Requirements

• Availability for 24/7 surge support during crisis or high-tempo operations
• Ability to travel within the CENTCOM Area of Responsibility (AOR) as required
• Operate effectively in a mission-driven, high-tempo environment

Pay: From $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance

Experience:

• Social media management: 5 years (Required)

Security clearance:

• Secret (Required)

Work Location: In person