Social Media Manager

ABOUT THE ROLE:

We are looking to hire a Social Media Manager who will develop and implement our social media strategy. This role involves creating engaging content, managing our social media accounts, and analyzing performance to drive our brand's online presence. The ideal candidate should be passionate about social media, creative, and data-driven, with a keen understanding of current trends and best practices.

KEY RESPONSIBILITIES:

• Develop and execute a comprehensive social media strategy.
• Create, curate, and manage all published content (images, video, written).
• Monitor, listen, and respond to users in a social way while cultivating leads and sales.
• Analyze key metrics and adjust strategies to meet business goals.
• Collaborate with other departments to manage reputation, identify key players, and coordinate actions.
• Develop and expand community and influencer outreach efforts.
• Oversee design (e.g., cover images, profile pictures, and blog layout).
• Design and create social ad campaigns, monitoring and reporting on their effectiveness.
• Stay updated with the latest social media trends, tools, and technologies.
• Provide regular reports on social media performance and suggest improvements.

QUALIFICATIONS & SKILLS:

• 1+ year of proven working experience in social media marketing or as a digital media specialist.
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge.
• Adequate knowledge of web design, web development, CRO, and SEO.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Positive attitude, detail and customer-oriented with good multitasking and organizational ability.
• Fluent in English and well-versed in various social media platforms.
• Ability to use Adobe Acrobat and Canva for digital media creation.
• Familiarity with a CRM platform.
• Familiarity with paid social media advertising.
• Ability to work independently and within a team environment.

Job Type: Full-time

Pay: $20,000.00 - $30,000.00 per month

Work Location: In person