Social Media Manager

Social Media Manager — Swift Hockey (Content & Brand Growth)The Role

You own Swift's voice across Instagram, TikTok, and emerging platforms. This means creating content that actually converts (not just gets likes), growing our audience strategically, and building a community around the brand. You work closely with leadership and our athlete/ambassador network to tell stories that drive engagement and sales.

What you'll do:

• Create and manage content calendar for Instagram and TikTok (mix of organic, UGC, athlete content)
• Monitor trends daily and pivot content strategy in real-time when opportunities appear
• Collaborate with athletes, ambassadors, and user-generated content creators
• Track engagement metrics, reach, and conversion data—optimize based on what works
• Maintain brand voice and visual consistency across all platforms
• Identify and test new content formats, hashtag strategies, and platform features
• Support product launches with coordinated social campaigns
• Manage community engagement (comments, DMs, responding to audience)

What We're Looking For

Must have:

• 2+ years managing social media accounts at scale (50K+ followers minimum)
• Proven track record growing engagement and follower base (show us the numbers)
• Strong understanding of TikTok and Instagram algorithms
• Ability to create/source content that performs (you know what hooks people)
• Comfort with analytics—you make content decisions based on data, not feelings
• Familiarity with content creation tools (Canva, Adobe Premiere, CapCut, etc.)

Nice to have:

• Interest in sports, hockey, or athletic brands
• Experience collaborating with creators or influencers
• Knowledge of Reels, Shorts, or emerging video formats
• Basic graphic design or video editing skills
• Experience with social commerce or shoppable posts

Why This Role Stands Out

• Creative autonomy: You're not following a corporate template. Your ideas shape the brand voice.
• Real impact: Content directly influences customer acquisition and brand awareness.
• Fast feedback: You see results in days, not months. What works gets scaled immediately.
• Athlete access: You work directly with hockey players and ambassadors—unique content opportunities.
• Growth trajectory: Swift is scaling fast. Your role grows with the company.

Success Metrics

You'll be measured on:

• Follower growth (month-over-month)
• Engagement rate (likes, comments, shares per post)
• Click-through rate to product pages
• Traffic from social to website/shop
• Audience growth cost efficiency

Location & Details

Remote or In-House (Tampa, FL) — Full-time
Start date: ASAP

How to apply: Send us your resume, links to 3 of your best-performing posts (with metrics), and tell us: What's one trend you're watching right now that Swift could capitalize on? Show us you understand both hockey culture and social media momentum.

Job Type: Full-time

Pay: $19.00 - $24.00 per hour

Expected hours: 35 – 40 per week

Work Location: In person