Social Media Manager

Role Overview:

We are seeking a strategic, high-energy Social Media Manager to lead the digital voice of our growing network of 5 public charter schools and our new, premier Christian K-8 private school. This role supports a high-visibility enrollment and brand storytelling strategy serving 6 campuses, 4,300+ students, and 425+ staff. You will not just post to social media; you will be the architect of our enrollment story. Working closely with the marketing team, you will turn campus life into a compelling narrative that drives tours, applications, recruitment, and community pride.

Role Responsibilities:

MAJOR DUTIES AND RESPONSIBILITIES (may include, but are not limited to, the following:)

• Develop and execute a social media strategy that supports enrollment, retention, recruitment, and brand awareness goals across charter and private school audiences.
• Maintain distinct brand voices for the Public Charter schools (community-focused, tuition-free choice) and the Private Christian school (mission-driven, values-based).
• Manage a steady pipeline of raw content from campus-level creators across 7 locations, then curate, edit, and polish that content into high-performing Reels, TikToks, short-form videos, stories, and static posts.
• Build and manage an integrated editorial calendar aligned to admissions priorities, school events, academic milestones, celebrations, fundraising, and recruitment campaigns.
• Write clear, high-converting organic social copy that aligns with paid PPC campaigns and moves families through the enrollment funnel toward inquiry, tour scheduling, and application.
• Partner with Human Resources and school leaders to showcase staff culture, professional growth, and mission impact in order to attract top-tier educators and team members in Northeast Florida and Upstate South Carolina.
• Monitor comments, messages, tags, and reviews; engage with the digital community in a timely, professional manner; and escalate sensitive concerns when needed to protect the organization's reputation.
• Track platform analytics and campaign performance, report insights regularly, and optimize content based on audience behavior, engagement quality, lead generation, and conversion performance.
• Coordinate on-site social coverage for school events, student showcases, celebrations, open houses, and enrollment campaigns as needed.
• Establish brand standards, social media guidelines, and lightweight training for campus contributors so content remains consistent, timely, and on-brand.
• Stay current on platform trends, short-form video best practices, and parent-facing content strategies, then recommend improvements to keep the brand competitive and culturally relevant.
• Other duties as assigned.

QUALIFICATIONS:

• Minimum of 3 years of social media management experience, preferably in education, nonprofit, mission-driven organizations, or high-volume multi-unit brands.
• Strong portfolio demonstrating success in content strategy, short-form video, copywriting, brand storytelling, and community engagement.
• Strategic mindset with a clear understanding that engagement matters, but conversion actions such as inquiry, tour scheduling, and application starts matter more.
• Ability to balance a faith-based voice for a Christian private school while also maintaining an inclusive, community-centered tone for public charter school audiences.
• Excellent project management, communication, collaboration, and organizational skills with the ability to manage multiple stakeholders and fast-moving deadlines.

TRAINING, EDUCATION, AND EXPERIENCE:

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field preferred; equivalent professional experience may be considered.
• Expert-level comfort with Canva, Adobe Creative Suite, CapCut, or similar design/video tools, along with social scheduling platforms and native Meta Business analytics.
• Experience creating and editing mobile-first short-form video content for Instagram, Facebook, TikTok, and related channels.
• Strong writing and proofreading skills with the ability to adapt messaging by audience, school type, and campaign objective.
• Photography, videography, and/or content capture direction experience preferred.
• Experience collaborating with paid media, admissions, enrollment, HR, or school leadership teams is strongly preferred.

WORKING ENVIRONMENT:

• Headquarters office in Jacksonville, Florida, with regular travel to campuses and events as needed. This role requires collaboration across marketing, admissions, HR, and school leadership teams and may occasionally involve evening or weekend event coverage.

PHYSICAL REQUIREMENTS:

• Regularly required to sit, stand, walk, talk, hear, operate a computer, camera, smartphone, and other office or media equipment; occasionally required to lift and/or move up to 15 pounds; and able to move throughout school campuses and event spaces for content capture.

MEDICAL AND PTO BENEFITS:

• The Social Media Manager shall receive the same health and PTO benefits as other full-time employees of Outreach Education.

Pay: $40,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person