Social Media Manager

Want to work and play in the foothills of the Sierra Nevada Mountains? Cascade Designs, home to MSR, Therm-a-Rest, Platypus, SealLine, Packtowl and Varilite, is now headquartered in Reno, NV. Just over an hour from Lake Tahoe with 300 days of sunshine each year, this is the perfect work and play destination for outdoor adventurers at every level. We are seeking passionate, driven, curious people who not only love the outdoors but strive to bring the same passion and curiosity into their work with them every day.

Our Brands:

Therm-a-Rest, MSR, Platypus, SealLine, PackTowl, VariLite

Cascade Designs is seeking a creative and strategic Social Media Manager to oversee the digital presence and community-building efforts for our family of five (yes, five!) outdoor brands across multiple markets. Reporting to the Senior Brand Marketing Manager you’ll develop and execute content strategies across our major social platforms and act as one of the faces of our award-winning outdoor brands creating live content and connecting directly with our fans. 

The Role and Key Responsibilities

The Social Media Manager will own the end-to-end strategy, content planning, and execution for our family of brands across social platforms. You’ll collaborate closely with our internal teams to create consistent, high-impact social storytelling that aligns with each brand’s identity and business goals.

This is a dynamic, fast-paced role requiring strong organization, a keen sense for trends, and the ability to adapt tone and content strategy for our brands and our distinct audiences.

Strategy & Planning

• Develop and manage social media strategies for our outdoor brands, tailored to each brand’s audience and objectives
• Develop and manage content strategies across social platforms
• Collaborate with Creative team to ensure alignment with global ambassador strategy
• Maintain content calendars, aligning with product launches, campaigns, and seasonal initiatives
• Monitor competitor activity and social trends to identify opportunities for innovation and engagement

Content & Execution

• Collaborate with creative and marketing team to produce engaging, on-brand content.
• Write, edit, and post regular content across multiple platforms
• Work with our Customer Operations team to manage community engagement, responding to comments, messages, and brand mentions promptly and professionally
• Create engaging social content, including editing and on-camera work
• Share influencer-generated content across our brand

Analytics & Optimization

• Track and report on key social performance metrics 
• Use analytics to optimize strategies, content, and posting schedules
• Prepare regular reports for internal stakeholders on social insights and brand performance

Collaboration

• Work cross-functionally with marketing, product, production, sales and customer operations teams to build compelling content and ensure alignment on our social messaging,
• Partner with agencies or freelancers as needed for content creation and campaign execution
• Act as the internal champion for social media best practices and brand voice consistency

Qualifications

• 3–5 years of experience in social media management (outdoor and multiple brand experience preferred)
• Degree in Marketing Communications or related field
• Demonstrates a genuine passion for the outdoors and a keenness to learn about the latest trends and gear
• Proven success managing multiple accounts across diverse platforms
• Deep knowledge and awareness of social media trends and tricks
• Strong understanding of social planning and analytics tools 
• Excellent written and visual communication skills
• Experience working collaboratively with design and product teams
• Ability to adapt tone and strategy across diverse audiences
• Strong organizational and communication skills; ability to juggle multiple brand calendars
• Comfortable being the on-camera face of a brand, both online and in live settings
• Willingness to travel for events and activations
• You’ve read this far? What are you waiting for? TikTok, TikTok…

Some of our amazing benefits include...

• 3 weeks paid time off per year
• 10 paid holidays
• 3 Floating holidays 
• Great health benefits (medical, dental, vision)
• 401(K) with company matching
• Life insurance paid by Cascade Designs
• Activity Gear Loaner Program and discounts on products purchased through Pro Deals
• $100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear!

The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

Cascade Designs Inc.

Cascade Designs began in 1972 with the simple desire to provide a more comfortable night outdoors. Since then, we have grown to become the parent company of some of the most respected brands in the outdoor industry. Though much has changed over the years, our methods for achieving excellence have not. We believe that manufacturing many of our products in our own U.S. and European facilities is an essential element in maintaining the quality users deserve, and that by striving to exceed our customers’ expectations of service, we will be successful for many years to come. 

Our core purpose is to provide innovative, useful and long-lasting products that improve the adventures and wellbeing of our customers. 

Cascade Designs Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.