Social Media Manager

Social Media Manager

Hugz | Los Angeles, CA | Full-Time | In-Person | Compensation: $4,000 - $6,000/month

About Hugz

Hugz is a wellness brand producing weighted therapeutic plush animals designed to support mental health and emotional wellbeing. We are a mission-driven, fast-growing DTC brand with a passionate community and a founder-led social presence that consistently drives awareness.

The Role

Hugz is a fast-growing mental health brand with a clear mission and a lot of momentum, and we're looking for the person who wants to grow with us from the inside. This is a rare, hands-on opportunity to work directly alongside a Founder, sitting at the intersection of social strategy, brand building, and creative execution. You won't just be supporting the work. You'll be shaping it. As a core member of a lean, highly intentional team, you'll gain real experience scaling a brand's social media and marketing presence from the ground up, with direct visibility into what it takes to build something meaningful. If you're someone who brings equal parts creativity and structure, holds yourself to a high standard, and takes pride in work that actually reflects, this role was built for you.

Core Responsibilities

Content Operations & Calendar Management

• Receive content direction and build it into an organized monthly and annual content calendar
• Schedule and publish approved content across TikTok, Instagram, and Facebook at optimal posting times and maintain a cohesive brand aesthetic
• Identify gaps in the content pipeline and surface solutions before deadlines are at risk
• Cross-reference social content with ads and email teams to ensure cohesive messaging across all channels

Filming Day Support

• Lead scheduling filming days and what needs to be captured according to the content calendar
• Be on set for all filming days to support, set up, take down, and capture content
• Coordinate all content assets captured on filming days and ensure they are uploaded and organized for post-production

Faceless Content Creation

• Deep understanding for what quality content looks like and how to execute it
• Independently capture and create faceless photo and video content for use across social media channels
• This person does not need to appear on camera or speak in videos, but must be able to produce high quality product and lifestyle content that fits the Hugz aesthetic
• Some editing experience is a bonus - we are happy to support the right person in building this skill

Trend Awareness & Social Strategy Support

• Actively stay on top of social media trends across TikTok and Instagram and proactively flag relevant trends to the team with specific concepts for how Hugz could execute against them

Community Management

• Respond to comments and DMs across all platforms
• Flag priority messages, partnership inquiries, and important customer feedback to the team weekly
• Monitor social sentiment and surface content opportunities from community engagement

What We're Looking For

• A true right hand: proactive, dependable, and deeply invested in the brand's success
• Highly organized: manages multiple moving pieces without dropping the ball
• Quality over quantity: approaches every task with care and does not rush to check boxes
• Hardworking & integrity-driven: takes full ownership of their work, does not take shortcuts, and holds themselves to a high standard in an era where it is easy to let AI do the thinking
• Social media savvy: deep understanding of TikTok, Instagram, and Facebook including trends, formats, and what performs and why
• Creative eye: ability to capture content that fits the Hugz aesthetic
• Strong communicator: written and verbal communication skills
• Mission-aligned: genuinely cares about mental wellness and what Hugz stands for
• Experienced: 2-4 years in social media coordination, content operations, production support, or a related field
• Local: based in or able to commute to Los Angeles; in-person presence is required

To be considered for this role, please submit your resume alongside a cover letter telling us why you are the right person for this position and what drew you to Hugz specifically.

Pay: $4,000.00 - $6,000.00 per month

Experience:

• Social Media Management: 2 years (Preferred)

Ability to Commute:

• Hollywood, CA 90027 (Required)

Work Location: Hybrid remote in Hollywood, CA 90027