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Social Media Manager

Position Overview:

The Social Media Manager will develop, execute, and manage social media strategy for Hit, driving brand awareness, engagement, and lead generation across all relevant platforms. This role requires a blend of creative content development, data-driven strategy, and strong understanding of B2B marketing within the promotional products/branded merchandise industry. The ideal candidate will translate product offerings, company culture, client success stories, and industry trends into compelling content that resonates with distributors, corporate buyers, and marketing decision-makers.

Essential Job Functions:

Develop and execute a comprehensive social media strategy aligned with company sales and marketing goals
Create, curate, and schedule engaging content (graphics, video, copy) across platforms such as LinkedIn, Instagram, Facebook, and YouTube
Manage a content calendar that highlights new products, industry trends, client case studies, and company culture

Monitor social channels daily, responding to comments, messages, and inquiries in a timely, professional manner
Collaborate with sales and product teams to showcase new brands, products, and seasonal promotions
Track, analyze, and report on key social media metrics (engagement, reach, conversions, follower growth) using analytics tools
Coordinate with graphic designers, photographers, or videographers to produce high-quality visual content
Stay current on social media trends, algorithm changes, and best practices within B2B and promotional products industries
Partner with the marketing team on cross-channel campaigns (email, website, trade shows) to ensure consistent messaging
Manage relationships with industry influencers, partners, or trade associations for co-marketing opportunities
Assist in planning and promoting trade show appearanceand other industry events via social channels

Requirements:

Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
2+ years of experience managing social media accounts, preferably in a B2B or industry-specific setting
Proficiency with social media management and scheduling tools (preferably Hubspot)
Experience with social media analytics and reporting
Strong writing, editing, and proofreading skills
Basic graphic design skills (Canva, Adobe Creative Suite, or similar)

Other Skills/Abilities:

Knowledge of or interest in the promotional products/branded merchandise industry a plus
Strong organizational skills with ability to manage multiple projects and deadlines in a fast-paced environment
Creative eye for visual storytelling and brand consistency
Excellent interpersonal and communication skills for cross-department collaboration
Self-starter who can work independently while contributing to a team environment
Basic understanding of SEO and content marketing principles
Comfortable adapting to new platforms, tools, and industry trends
Video editing skills (Adobe Premiere, CapCut, or similar) a plus

Physical Demands:

Ability to travel locally and out of town to attend trade shows, client visits, and industry events, including driving and occasional overnight travel

Ability to walk extensively through factories, warehouses, and trade show floors for extended periods

Ability to stand for extended periods while coordinating or participating in photo/video shoots

Ability to lift and carry promotional products and related equipment (up to approximately 25–30 lbs) for photoshoots, displays, and event setup

Ability to bend, reach, and maneuver product for staging and styling during content creation

Manual dexterity to operate cameras, phones, laptops, and other equipment used in content production

Ability to sit for extended periods while editing content, managing social platforms, and analyzing data

Disclaimer

NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as negotiated to meet the ongoing needs of the organization.

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