Social Media Manager

Company Overview
Renowned New York jeweler Doyle & Doyle specializes in offering a meticulously curated collection of vintage, antique, and estate jewelry. We are a small, family-owned business that is inclusive and welcoming to all.

Overview
We are seeking a creative and resourceful Social Media Manager to join our team. This is an exciting opportunity to grow a well established brand with a strong following. The Manager will develop and execute comprehensive social media strategies for our channels. Your expertise is in crafting compelling content for multiple platforms that elevate brand awareness, engage our audience, and drive growth.

Passionate about digital storytelling, innovation, and working with beautiful objects? Apply today and include a brief cover letter telling us about your unique talents and what you bring to Doyle & Doyle.

Responsibilities

• Develop and implement strategic social media campaigns for multiple platforms. These will be aligned with brand objectives, prioritizing driving sales and traffic to our website.
• Create a posting content calendar, primarily for Instagram, Pinterest, and Reddit.
• Create engaging content that reflect Doyle & Doyle's aesthetic and values. These include photography, video, graphics, and written posts .
• Manage daily social media tasks, including scheduling posts, monitoring engagement, and responding to audience comments and direct messages.
• Conduct keyword research and optimize content for SEO to enhance visibility in search results related to vintage jewelry.
• Be proficient in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce beautiful and compelling materials.
• Analyze performance use Google Analytics and social media metrics; prepare reports with actionable recommendations for continued growth.
• Think creatively and quickly adapt to changes in the social media landscape.

Qualifications

• Proven experience managing social media marketing campaigns within a creative or retail environment; familiarity with jewelry or luxury retail is preferred.
• Strong understanding of best practices for different platforms and post types.
• Skilled in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Proficient in Google Workspace.
• Proficiency in Shopify preferred.
• Excellent communication and proofreading skills with an eye for detail; ability to craft clear, compelling messaging for diverse audiences.
• Ability to prioritize and manage time effectively.
• Flexible and receptive to constructive feedback.
• Strong relationship management skills to foster community engagement both online and offline.
• Knowledge of SEO principles, keyword research techniques, web analytics tools like Google Analytics, and social listening platforms.
• Experience with Facebook Advertising campaigns and e-commerce integration is preferred.

Pay: $25.00 - $30.00 per hour

Work Location: Hybrid remote in New York, NY 10003