Social Media Manager and Content Creator

Community Engagement & Brand Presence

• Act as the digital voice of Couch Crows and its clients—engaging with followers, influencers, and collaborators online.
• Respond to comments and DMs thoughtfully and promptly to foster trust and engagement.
• Track sentiment, feedback, and trends to report on community pulse.
• Show up online with consistency, clarity, and care—always aligned with the brand voice.

Content Creation & Planning

• Write compelling social media copy (LinkedIn posts, Reels captions, tweets, stories, carousels).
• Collaborate with the design team or independently create content using tools like Canva or CapCut.
• Build and manage a content calendar across channels (Instagram, TikTok, LinkedIn, YouTube, Threads, Facebook).
• Help develop content themes that elevate Couch Crows’ voice and values—and amplify our clients and causes.

Light Strategy & Trend Spotting

• Support digital and campaign strategy development with insights and competitor scans.
• Monitor performance metrics (reach, shares, saves, comments, etc.) and offer data-informed ideas for improvement.
• Identify viral formats, trends, or cultural conversations that align with our work and values.

Project Execution & Client Support

• Assist in rolling out new brand campaigns, speaker launches, or influencer partnerships.
• Draft basic social decks, copy docs, or recap reports with clear insights and recommendations.
• Occasionally attend in-person events (if local) to support real-time content capture.

Qualifications and Skills

• 1 to 3 years of experience in social media, community management, or digital content marketing (agency or in-house).
• Excellent writing, editing, and storytelling skills tailored to social media audiences.
• Social intelligence, able to navigate sensitive topics, diverse communities, and dynamic conversations with empathy and care.
• Strong organizational skills and the ability to manage calendars, priorities, and shifting timelines.
• A collaborative spirit, with the ability to work both independently and as part of a fast-moving team.

Tools

• Experience using social scheduling and analytics tools is a plus (e.g., Hootsuite, Buffer, Sprout Social, Sendible, Zoho Social, Agorapulse, SocialPilot, Loomly, Later, Tailwind, Keyhole, Brandwatch, Sprinklr, Google Analytics).
• Familiarity with AI tools for content generation, design, and optimization (e.g., ChatGPT, Jasper.ai, Copy.ai, Grammarly, Canva Magic Write, Lately.ai, Notion AI, Adobe Firefly, Midjourney).
• Some experience with light video editing tools (e.g., CapCut, Instagram Reels, TikTok editor, Canva Video, Adobe Express).

Nice to Have

• Experience managing public figure, influencer, or thought-leader accounts.
• Familiarity with humanitarian or mission-driven brands.
• Exposure to B2B or social impact marketing environments.
• Design skills or motion graphics (even light Canva animations).

Why Work with Us

• A mission-driven culture focused on impact, not ego.
• Remote flexibility and trust-based working style.
• Opportunity to work with influential thought leaders, non-profits, and campaigns that matter.
• Room to grow: We want to invest in your long-term career and creative development.
• Team retreats, collaborative culture, and an environment where feedback is valued.

Job Type: Full-time

Pay: Rs130,000.00 - Rs150,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Social Media: 3 years (Preferred)

License/Certification:

• Digital Marketing Certification (Required)

Location:

• Karachi (Preferred)

Work Location: In person