Social Media Manager and Content Creator

GENTLE GIANTS DRAFT HORSE RESCUE

Gentle Giants Draft Horse Rescue is seeking a creative and mission-driven storyteller to join our team as a Social Media & Digital Content Curator. This role is perfect for someone who is passionate about animal welfare and has a knack for creating compelling digital content that inspires, educates, and engages animal lovers worldwide.

This role is fast-paced, creative, and deeply rewarding, offering the chance to make a direct impact in the lives of the horses we rescue and the people who love them.

What You’ll Do:

Social Media Management

• Manage and grow Gentle Giants’ presence across social media platforms (Facebook, Instagram, TikTok, YouTube, etc.).
• Develop and maintain a content calendar to ensure consistent storytelling and timely promotion of campaigns, fundraisers, and events.
• Monitor trends, respond to comments/messages, and foster strong community engagement.
• Manage social media ad campaigns, including audience targeting, ad creation, budget tracking, and performance analysis.

Content Creation & Storytelling

• Create engaging content including photos, videos, graphics, and written posts that highlight our rescue horses, adoption success stories, events, impact, and more.
• Design digital graphics, infographics, and short-form video content for campaigns and promotions.
• Collaborate with staff and volunteers to capture authentic behind-the-scenes moments of daily life at the rescue.
• Join us on the frontline of rescue - document every moment of emergency calls and rescue missions, bringing the intensity, hope, and impact of our work directly to our global audience.

Digital Marketing & Website

• Maintain and update website content to ensure accuracy, relevance, and alignment with campaigns.
• Implement basic SEO strategies to increase visibility and drive traffic.
• Monitor website analytics and recommend improvements to enhance user experience and engagement.

Email & Campaign Support

• Create and distribute email newsletters and fundraising appeals.
• Support donor and fundraising campaigns with cohesive digital content across platforms.

Analytics & Reporting

• Track performance analytics across social media platforms, website, email, and ad campaigns, and adjust strategies to maximize reach and engagement.

What We’re Looking For:

• Proven experience in social media management, digital marketing, or content creation.
• Strong writing and storytelling skills, with the ability to adapt tone for different platforms and audiences.
• Experience using social media management and scheduling tools such as Hootsuite, Buffer, Sprout Social, or Later.
• Familiarity with social media advertising platforms, including Facebook Ads Manager, Instagram Ads, and TikTok Ads.
• Basic knowledge of SEO, Google Analytics, and website content management systems (WordPress or similar).
• Proficiency with graphic design and video editing tools (Canva, Adobe Creative Suite, Premiere Pro, Final Cut, or similar).
• Comfort with email marketing platforms like Mailchimp, Constant Contact, or similar.
• Ability to track and analyze digital performance metrics to optimize campaigns and engagement.
• Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
• Passion for animal welfare and a genuine love of horses!

Why Join Us:

At Gentle Giants, you aren’t managing social media to sell products or services…you’re telling stories and helping save lives. Every photo, video, and post you create will shine a spotlight on horses who have been through unimaginable challenges and are on the road to healing, hope, and a forever home.

In this role, you’ll be at the heart of the action – capturing rescue missions, emergency calls, and the everyday triumphs that make our work extraordinary. Your creativity and voice will connect people around the world to our mission, turning followers into advocates and supporters into lifelong champions for our horses.

This is more than a job – it’s a chance to make a real, measurable difference. You’ll see the impact of your work in the growth of our community, the success of our campaigns, and, most importantly, in the lives of the horses whose stories you share with the world.

Benefits & Compensation:

• $200 monthly contribution to a Health Reimbursement Account
• Salary starts at $55,330.24 with annual 5% salary increases plus COLA (COLA percentage determined annually)
• PTO that starts at 80 hours annually and increases to 120 hours on your 1st anniversary and 160 hours on your 3rd anniversary
• 403(b) Retirement Savings Plan
• Gentle Giants observes the following as paid holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day
• Gentle Giants offers Bereavement Leave for those you consider family, and for your pets

Job Type: Full-time

Base Pay: From $55,330.26 per year

Benefits:

• Health savings account
• Paid time off
• Retirement plan

Work Location: In person