Social Media Manager and Content Creator

Job Summary
We are seeking an energetic and innovative Social Media Manager and Content Creator to elevate our brand’s digital presence across multiple platforms. In this dynamic role, you will craft compelling content, develop engaging social media strategies, and foster meaningful relationships with our online community. Your creativity and analytical skills will drive brand awareness, boost engagement, and support our overall marketing goals. This paid position offers an exciting opportunity to shape our digital voice while working in a fast-paced, collaborative environment.

Duties

• Develop and implement comprehensive social media strategies that align with brand objectives and target audiences across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality, engaging content including images, videos, blog posts, and graphics using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to ensure consistent posting and optimal engagement timing.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity to inform content planning.
• Optimize content for search engines (SEO) by conducting keyword research and applying best practices to increase visibility.
• Run targeted Facebook Advertising campaigns to reach specific demographics and drive traffic or conversions.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign performance and refine strategies accordingly.
• Engage with followers by responding promptly to comments, messages, and reviews to foster strong community relationships.
• Collaborate with the marketing team on branding initiatives, public relations efforts, and e-commerce promotions to ensure cohesive messaging across channels.
• Proofread all content meticulously to maintain brand voice consistency and high-quality standards.
• Stay updated on the latest trends in digital marketing, social media management, graphic design, video editing, and related fields to keep our strategies innovative.

Experience

• Proven experience in social media management and content creation within a fast-paced environment.
• Strong proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Hands-on experience with social media management tools like Hootsuite or Buffer.
• Knowledge of SEO best practices, keyword research techniques, and web analytics platforms including Google Analytics.
• Experience running paid advertising campaigns on Facebook or other social platforms with measurable results.
• Skills in video editing and photography to produce diverse multimedia content that captures audience attention.
• Excellent written communication skills with a keen eye for proofreading and detail-oriented content development.
• Ability to analyze data insights from various sources to inform strategic decisions in digital marketing efforts.
• Familiarity with public relations principles and relationship management within digital communities is a plus. Join us as a vital part of our creative team! Bring your passion for storytelling, your mastery of digital tools, and your enthusiasm for building vibrant online communities — all while advancing your career in a supportive environment that values innovation and impact.

Job Type: Part-time

Pay: From $25.00 per hour

Expected hours: 20 per week

Work Location: Hybrid remote in Bayonne, NJ 07002