Social Media Manager and Content Creator

<Job Summary>

We are seeking an experienced Social Media Manager to lead and execute our campaign’s digital presence. The ideal candidate has a strong background in political or issue-based communications and a deep understanding of the Detroit landscape. This role requires someone who can move quickly, think strategically, and maintain message discipline while producing high-quality, timely content.

<Duties>

• Develop, manage, and execute daily social media content across platforms (Instagram, Facebook, TikTok, etc.)
• Create and edit engaging graphics, videos, and written content aligned with campaign messaging
• Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to ensure consistent posting and engagement.
• Monitor trends and respond quickly with relevant, on-brand content
• Ensure rapid turnaround on posts, especially for breaking news, events, and campaign updates
• Collaborate with the campaign team to maintain consistent messaging and branding
• Engage with followers by responding to comments, messages, and reviews promptly while maintaining a positive brand voice.
• Schedule and publish posts, ensuring accuracy and timeliness
• Maintain consistent branding across all digital channels through proofreading, editing, and quality control of content before publication.

<Qualifications>

• Political or issue-based communications experience. Ideally someone who has worked with campaigns, advocacy organizations, or public policy messaging. It is critical that they know the landscape here.
• Rapid content production. Ability to turn around graphics, captions, and short video clips quickly when news, crisis or campaign moments arise.
• Platform fluency. Strong working knowledge of Facebook, Instagram, TikTok, and short-form video formats, including how content performs differently on each platform. Knows how to build or maintain a content library (photos, quotes, graphics, videos, b-roll).
• Message discipline. Ability to follow a campaign’s messaging framework and stay aligned with approved language and priorities.
• Basic graphic and video editing skills. Comfort with Canva, CapCut, or similar tools to produce simple but clean branded campaign visuals.
• Community monitoring and engagement. Ability to monitor comments, flag issues, and elevate anything that requires a response from the campaign.
• Content scheduling and analytics. Experience with scheduling tools and reviewing basic performance metrics to see what content is resonating. (They should know hootsuite etc... and can schedule in advance)

Work Location: Hybrid remote in Fowlerville, MI 48836