Social Media Manager and Content Creator

Overview

We are seeking a dynamic and innovative Social Media Manager and Content Creator to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging social media strategies, and analyze performance metrics to maximize our online impact. Your creativity and analytical skills will drive brand awareness, foster community engagement, and support our marketing objectives through vibrant storytelling and data-driven insights. This paid position offers an exciting opportunity to shape our digital voice and connect authentically with our audience.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Create high-quality, visually appealing content including graphics, videos, photography, and written posts aligned with brand guidelines.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor interactions, and respond to community comments promptly.
• Utilize social listening tools to track brand mentions, industry trends, and competitor activities for insights that inform content planning.
• Optimize content for search engines (SEO) by incorporating relevant keywords and hashtags to improve visibility.
• Analyze media performance metrics using Google Analytics, Web analytics, and marketing online analytics to assess campaign effectiveness and identify opportunities for growth.
• Collaborate with the marketing team on public relations initiatives and branding efforts to ensure consistent messaging across all channels.
• Plan and execute paid advertising campaigns on Facebook Advertising or other platforms to boost reach and conversions.
• Maintain accurate records of campaign performance, engagement rates, and audience insights for continuous improvement.
• Stay current with digital marketing trends, emerging platforms, and best practices in social media management.

Qualifications

• Proven experience in social media management, content creation, or digital marketing roles demonstrating a strong portfolio of work.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating engaging visual content.
• Skilled in video editing techniques for producing compelling multimedia content that resonates with diverse audiences.
• Familiarity with social media management tools like Hootsuite or Buffer for scheduling and monitoring posts efficiently.
• Knowledge of SEO strategies, keyword research methods, and social listening tools to enhance content reach.
• Strong understanding of social media marketing principles including branding, community engagement, and public relations strategies.
• Ability to analyze data using Google Analytics or similar platforms to monitor campaign performance and inform future initiatives.
• Excellent writing skills with an eye for proofreading and editing content for clarity, tone, and accuracy.
• Experience in digital marketing performance monitoring and media performance analytics is highly desirable.
• A proactive team player with exceptional relationship management skills capable of collaborating across departments to achieve shared goals.

Join us as a Social Media Manager and Content Creator—where your creativity fuels our brand story while your analytical expertise drives measurable results!

Pay: $20.00 per hour

Work Location: In person