Social Media Manager and Content Creator

Job Summary

We are seeking a dynamic and innovative Social Media Manager and Content Creator to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging social media strategies, and analyze performance metrics to drive brand awareness, audience engagement, and online growth. Your creative expertise combined with analytical insights will help shape our digital voice and foster meaningful relationships with our community. This paid position offers an exciting opportunity to influence our brand’s digital footprint while working in a fast-paced, collaborative environment.

Duties

• Develop and execute comprehensive social media marketing strategies across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality, engaging content including graphics, videos, photography, and written posts that align with branding guidelines and marketing objectives.
• Manage daily social media activities using tools like Hootsuite and Buffer to schedule posts, monitor engagement, and respond to audience interactions promptly.
• Conduct social listening to gather insights on audience sentiment, trending topics, and competitor activity to inform content planning and campaign adjustments.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for graphic design and media editing to produce visually appealing content that captures attention.
• Implement Facebook Advertising campaigns and optimize paid promotions to maximize reach and engagement.
• Monitor digital marketing performance using Google Analytics, web analytics tools, and social media analytics platforms; generate reports to evaluate campaign success and identify areas for improvement.
• Collaborate with public relations teams to ensure consistent messaging and enhance brand reputation through strategic relationship management.
• Conduct keyword research for content optimization to improve SEO rankings across digital channels.
• Stay updated on the latest trends in social media marketing, content creation techniques, media editing tools, and digital marketing best practices.

Experience

• Proven experience in social media management and content creation within a fast-paced environment.
• Strong proficiency in Adobe Photoshop, Illustrator, and other media editing tools; experience with video editing is a plus.
• Demonstrated ability to develop creative content tailored for diverse social media platforms.
• Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms.
• Familiarity with digital marketing analytics including Google Analytics and platform-specific insights tools.
• Excellent written communication skills with an eye for proofreading and brand consistency.
• Ability to analyze data trends to inform strategic decisions in social media marketing campaigns.

Join us as a vital part of our team! Bring your passion for digital storytelling, your expertise in social media management, and your creative flair to help us connect authentically with our audience while driving measurable results through innovative content creation and strategic marketing initiatives.

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• Flexible schedule

Work Location: In person