Social Media Manager and Content Creator

Job Overview
We are seeking a dynamic and innovative Social Media Manager and Content Creator to elevate our brand presence across digital platforms. This energetic role combines strategic social media management with creative content development to engage audiences, boost brand awareness, and drive digital marketing success. The ideal candidate will be passionate about storytelling through visual and written content, possess a keen eye for analytics, and thrive in a fast-paced environment. This paid position offers an exciting opportunity to shape our online voice and connect authentically with our community.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content including graphics, videos, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and video editing software.
• Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to ensure consistent posting and engagement.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity; leverage this data to refine content strategies.
• Implement SEO best practices by conducting keyword research to optimize content for search visibility and web analytics to track performance metrics via Google Analytics and web analytics tools.
• Oversee paid advertising campaigns on Facebook and other platforms to maximize reach and engagement through targeted advertising strategies.
• Foster relationships with influencers, media outlets, and community partners to enhance brand visibility through public relations efforts.
• Proofread all content meticulously to maintain brand voice consistency and accuracy before publishing.
• Analyze campaign performance regularly, prepare reports on key metrics, and adjust tactics accordingly for continuous improvement.

Qualifications

• Proven experience in social media management, content creation, digital marketing, or related roles with a strong portfolio demonstrating creative work.
• Proficiency in graphic design software such as Adobe Photoshop, Illustrator, and Adobe Creative Suite; experience with video editing is highly desirable.
• Familiarity with social media management tools like Hootsuite and Buffer for scheduling and analytics tracking.
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Strong understanding of branding principles, social media marketing strategies, e-commerce integration, and relationship management.
• Excellent proofreading skills with an eye for detail to ensure high-quality content output.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Experience with photography or videography is a plus; familiarity with Facebook Advertising campaigns is preferred. Join us in shaping compelling digital narratives that inspire action! This paid role offers an empowering environment where your creativity fuels impactful storytelling while honing your skills in the ever-evolving landscape of social media marketing.

Pay: Up to $400.00 per week

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Atlanta, GA 30312