Social Media, Content Creator, Inhouse Graphics (for our brewery, distillery, + 7 venues/concepts)

Job Summary

We are looking for a highly creative, organized, motivated and capable Social Media & Content Creator to lead the online presence for all of our production facilities and our locations/concepts. You will be responsible for bringing our brands to life through engaging photo, video, and written content. You’ll spend time both at our home base, and on-site at our various venues (including our mobile taproom/cocktail bar), capturing the pulse of our communities, and keeping our entire portfolio connected, while maintaining and promoting the unique characteristics of each.

Key Responsibilities:

• Content Creation: Shoot, edit, and produce high-quality photos and short-form video highlighting our beer, spirits, and venues. You will be responsible for creating/timing campaigns between our production facilities (brewery and distillery) and our venues, and where appropriate cross-promoting our venues to each other.
• Account Management: Oversee day-to-day management, scheduling, and community engagement across all social media channels (Instagram, Facebook, TikTok, Google Business, etc.).
• Location Coverage: Create and execute localized content strategies for both our production facilities and our 7 unique venues/concepts, ensuring each location's specific vibe is captured and shared/promoted.
• Event Promotion: Actively promote new beer/spirit releases, live music, food trucks, trivia nights, events, and our availability to host private events at our venues and through our mobile taproom/cocktail bar.
• Community Engagement: Respond to comments, direct messages, and reviews, fostering an active and welcoming online community.
• Analytics: Track, analyze, and report on social media performance metrics to continuously optimize reach and engagement. Periodically present/report this data to our exec committee.
• Campaigns: Develop campaign proposals for both production facilities (brewery and distillery), all 5 brick and mortar venues, our mobile taproom/cocktail-bar, and our online store. Periodically present these to our exec committee.

Qualifications

Must have training, experience, and/or education and otherwise be able to demonstrate strong ability in social media content creation, management, digital marketing. (Experience in the craft beverage, restaurant, or hospitality industry is a plus but not required - being able to demonstrate ability, motivation, and work ethic matters more than specific experience in our industry).

• A strong portfolio showcasing high-quality photography, video, and copy writing skills across all social media platforms.
• Proficiency with social media/marketing scheduling and analytics platforms (e.g., Hootsuite, Sprout Social, or Later, etc).
• Must be willing and able to travel between our 7 Springfield-area locations/concepts as needed to gather content.
• A deep passion for craft beer, spirits, and the community created by hospitality through our 7 venues/concepts is very much encouraged.
• Highly organized, efficient, productive, proactive - with the ability to manage multiple venues and deadlines in a sometimes fast-paced environment.
• This role must include work during our peak times - which will inherently include Friday/Saturday evenings, Sundays and whenever a particular event or occasions is occurring. Flexibility to cover our most fun stuff, whenever and wherever it is occurring, as it is occurring - will be key. This is NOT a Mon-Fri, 8-5 job.
• You will also be responsible for in-house graphics: menus, table toppers, posters (events, new product releases, menus, etc, etc), signs, event pamphlets - really the entire gambit of promotional material - including the creation of coupons, etc.
• You will also be responsible for communicating with our website folks to keep new and engaging content being added by them to our websites.
• You will, be the center of this marketing effort - not just capturing the essence of both our production facilities and all our venues/concepts but creating a program that marries them together - with the timing of new releases from production, to new menus, concepts, events at the portfolio of venues/concepts.
• You will need to be high energy, detail orientated, productive, efficient, structured but also creative, imaginative, original, and dynamic.

Join us in shaping an exciting online presence that reflects our vibrant community.

Pay: $19.00 - $24.00 per hour

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Retirement plan
• Vision insurance

Work Location: In person