Social Media Manager – Beauty Industry (Full-Time, On-Site in Business Bay, Dubai

Location: Business Bay, Dubai
Employment Type: Full-time (On-site only)
Salary: AED 4,000–5,000 per month

About Us
We are a fast-growing international beauty group with leading brands such as Miss Lashes, Miss Brows, BB Skin, Niclay, and Rarity Beauty Concept.
Our brands are distributed across Europe and the Middle East — in thousands of beauty salons, academies, and perfumeries.

From our Dubai headquarters in Business Bay, we manage both European (Germany, Austria, Switzerland) and Middle Eastern (UAE, GCC) markets.
We are innovators, trendsetters, and pioneers in professional beauty, salon solutions, and consumer cosmetics.

Your Role
We are looking for a passionate and organized Social Media Manager who will lead our brands’ online presence from concept to execution.
You will manage multiple brands and platforms, build relationships with creators and ambassadors, and drive engagement and growth across regions.

Your key responsibilities:

• Create and manage content calendars for all brands (Miss Lashes, Miss Brows, BB Skin, Niclay, etc.)
• Plan and publish posts on Instagram, TikTok, YouTube, Pinterest, and Snapchat
• Develop creative concepts and campaigns for both B2B (salons, academies) and B2C (retail, e-commerce) audiences
• Communicate with and manage content creators, videographers, and designers
• Build, lead, and motivate Brand Ambassadors and Affiliate partners (including recruitment, onboarding, and regular follow-ups)
• Manage day-to-day social media operations — from idea generation to analytics and reporting
• Analyze performance metrics (growth, engagement, conversions) and optimize strategies accordingly
• Research competitors, market trends, and viral formats to stay ahead of industry standards
• Work closely with the CEO, marketing, and sales teams to align brand identity and growth goals

Your Profile

• Minimum 2–3 years of experience in social media management, preferably in the beauty, salon, or cosmetics industry
• Excellent knowledge of Instagram, TikTok, YouTube, Pinterest, and Snapchat
• Proven experience working with influencers, creators, or brand ambassadors
• Solid understanding of both B2B salon marketing and B2C retail communication
• Strong sense for visuals, trends, and storytelling within the beauty industry
• Fluent in English (German is a big plus)
• Proficient in tools such as Meta Business Suite, TikTok Business Center, Canva, Adobe Creative Suite, and analytics dashboards
• Highly organized, proactive, and hands-on with the ability to manage multiple brands simultaneously
• Based in Dubai and available to work on-site in Business Bay

What We Offer

• A creative and international working environment in the heart of Dubai
• The chance to work across multiple prestigious beauty brands and markets
• Room for growth, creativity, and strategic input
• A dynamic, female-led company with a focus on innovation and empowerment
• Competitive salary: AED 4,000–5,000 per month, depending on experience

Job Type: Full-time

Pay: AED4,000.00 - AED5,000.00 per month

Location:

• Dubai (Preferred)