Social Media Manager & Content Creator

Job Overview
We are seeking a creative, detail-oriented Social Media Manager who can plan content, create engaging short-form videos, and manage day-to-day social media activity.

This role is ideal for someone who understands branding, storytelling, and short-form content trends (Instagram Reels & TikTok).

You will be responsible for elevating brand presence, driving engagement, and creating consistent, high-quality content aligned with our voice and aesthetic.

Key Responsibilities

1. Content Strategy & Planning

• Develop monthly content calendars
• Align posts with promotions, events, and seasonal campaigns
• Pitch creative campaign ideas
• Identify trending sounds and content formats

2. Content Creation

• Capture video content (if local and required)
• Direct on-site shoots when needed
• Create short-form vertical videos (Reels, TikTok, Shorts)
• Write engaging captions aligned with brand tone

3. Video Editing

• Edit short-form videos (clean cuts, captions, transitions)
• Add text overlays, light motion graphics, trending audio
• Ensure content meets platform specs and best practices

4. Publishing & Platform Management

• Schedule and publish posts
• Optimize hashtags and captions
• Basic community engagement (responding to comments/DMs if assigned)

5. Reporting & Optimization

• Track analytics (engagement, reach, growth)
• Provide monthly performance summaries
• Recommend improvements based on performance data

Experience

• 2+ years experience in social media management
• Strong short-form video editing skills (CapCut, Adobe Premiere, Final Cut, etc.)
• Understanding of Instagram & TikTok algorithms
• Strong aesthetic sense (luxury branding experience is a plus)
• Organized and deadline-driven
• Portfolio of social content required

Job Type: Part-time

Pay: Up to $30.00 per hour

Expected hours: 15 per week

Application Question(s):

• Social Media handle and portfolio

Work Location: Hybrid remote in Rockville, MD 20852