Social Media Manager – Fitness & Lifestyle App

About Us:
MyFitnessCoach.fit is one of the fastest-growing AI-powered fitness apps, with
850K+ downloads across Android and iOS. Our platform offers 850+ workouts,
personalized coaching, and a holistic approach to fitness and nutrition. We’re on a
mission to help people build healthier, stronger, and longer lives.
We’re looking for a creative, influencer-savvy Social Media Manager to take our
brand presence to the next level—driving downloads, community engagement, and
global awareness.

Key Responsibilities:
1. Social Media Strategy & Execution
- Develop and execute creative content strategies across Instagram, TikTok,
YouTube, and emerging platforms.
- Maintain a consistent voice and style aligned with our brand identity.
- Plan campaigns that directly drive app downloads and user growth.
2. Influencer Partnerships
- Identify, negotiate, and manage relationships with fitness, wellness, and
lifestyle influencers.
- Brief influencers clearly on campaign goals, deliverables, and brand values.
- Track ROI and performance of influencer collaborations.
3. Creative Direction
- Generate fresh, bold ideas for campaigns, reels, stories, and community
challenges.
- Work closely with design and content teams to produce high-quality visual
assets.
- Stay updated on trends and translate them into opportunities for our brand.
4. Community Engagement
- Manage interactions with followers, fitness enthusiasts, and influencer
communities.
- Grow and nurture a passionate global audience for MyFitnessCoach.fit.
- Monitor feedback to inform future campaigns and product positioning.
5. Analytics & Reporting
- Track KPIs like downloads, engagement, conversion rates, and content
reach.
- Provide insights to leadership on what’s working and what to optimize.

What We’re Looking For:

- Proven experience of 2-3 years in managing social media accounts for fitness, lifestyle, or
tech brands.
- Strong understanding of influencer marketing and negotiation.
- Creative mindset with a pulse on social trends, meme culture, and
storytelling.
- Excellent communication and copywriting skills.
- Ability to transform marketing goals into actionable, fun, and viral content
ideas.
- Data-driven approach to measure campaign success.

Nice to Have
- Experience with paid ads (Meta, TikTok, Google).
- Connections within the fitness/wellness influencer ecosystem.
- Background in fitness, health, or lifestyle industries.

Why Join Us?
- Be part of a fast-scaling fitness app with a global user base.
- Work in a highly creative, flexible, and ambitious environment.
- Directly influence how millions of people discover and experience fitness.

To Apply:

Send your portfolio, a short cover letter, and examples of successful
campaigns you’ve managed. Bonus if you include one idea you’d execute to boost
downloads for MyFitnessCoach.fit.

Job Type: Full-time

Work Location: In person