Social Media Manager - Inhouse exp is preffered

About the job Social Media Manager

Social Media Manager - Onsite (Lahore)

Company Overview:

The largest Product Marketing Platform.

Job Summary:

We are looking for a Social Media Manager to take full ownership of our brands social presence from strategy to execution. This is an in-house role where youll plan, create, and manage content across major platforms to grow brand awareness, engagement, and community.

Key Responsibilities:

• Manage and grow the companys social media channels (Instagram and Facebook to start and later will include other platforms as required).
• Develop and maintain a monthly content calendar that outlines planned posts, campaigns, and themes
• Create visually appealing content using Canva (graphics, carousels, short videos, reels, stories)
• Write engaging captions and social copy that align with our brand voice
• Schedule and publish content consistently across platforms
• Monitor and engage with our audience by replying to comments, DMs, and mentions
• Track, analyze, and report on social media performance with actionable insights
• Stay updated on the latest social media trends, algorithms, and best practices
• Suggest creative ideas such as contests, collaborations, and influencer partnerships to boost engagement
• Occasionally work with influencers and manage collaborations
• Maintain and update company social media guidelines, templates, and processes

Requirements:

• 3-5 years of hands-on experience in social media management (preferably managing a brand in-house)
• Strong knowledge of major social platforms: Instagram, Facebook, (TikTok is a plus)
• Proficiency in Canva for content creation (mandatory)
• Excellent written and communication skills in English
• Understanding of social media ads and geo-targeting techniques
• Familiarity with analytics and reporting tools for social media performance
• A creative eye for design and strong attention to detail
• Highly organized, proactive, and able to manage multiple deadlines independently.
• Good understanding of overall digital marketing principles

Nice-to-Have Skills:

• Experience with social media scheduling tools (Buffer, Later, Hootsuite, etc.)
• Basic video editing skills for reels and short-form videos
• Knowledge of influencer marketing strategies

Other Details:

Experience: 3+ years in SMM
Location: Model Town - Lahore
Salary: Market Competitive
Timings: 10 am to 7pm - Mon to Fri (Hybrid)

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated orvisit www.hrways.co to know more.

Job Type: Full-time

Work Location: In person