Social Media Manager (Part-Time, Freelance) - Bridal Studio

ABOUT ART & LACE BRIDAL:

Art & Lace is a creative, modern bridal studio in Somerset, Massachusetts that helps brides discover their unique aesthetic identity. We’re not your typical bridal shop—we’ve created The 5 Bridal Aesthetic Realms framework to help overwhelmed brides move beyond Pinterest chaos and find clarity.

We offer:

• Private bridal styling appointments
• The Lace Edit (6-month bridal wardrobe partnership)
• Bridal Styling Edit (digital styling service)
• The Lace Journal (bridal aesthetic workbook launching April 2026)

We work with brides who value artistry, intention, and craftsmanship over trends. Our brand is elegant, editorial, and deeply personal.

Website: artandlacebridal.com

Instagram: @artandlacestudio

Current Following: 4,000 followers (strong engagement, need consistency)

THE ROLE:

We’re looking for a social media manager who can take the reins on our Instagram, TikTok, and Facebook presence. Our owner/founder is a talented bridal stylist and photographer with TONS of great content—she just needs someone to help her post consistently and strategically.

This is a part-time, ongoing role (not a one-time project). We’re looking for someone who can grow with the business and become an integral part of the team.

WHAT YOU’LL DO:

• Content Creation (40% of time):
• Design graphics in Canva (quote cards, mood boards, aesthetic visuals)
• Write compelling captions using our brand voice (elegant, thoughtful, not salesy)
• Repurpose content across platforms (TikTok → Instagram Reels, etc.)
• Create Stories content (5-10 Stories per day)
• Posting & Scheduling (25% of time):
• Post 3-5x per week on Instagram (mix of Reels, carousels, static posts)
• Cross-post TikToks to Instagram Reels
• Schedule posts in advance using Meta Business Suite or similar
• Post to Facebook page (auto-share from IG + occasional custom posts)Engagement (20% of time):
• Reply to comments on posts (within 24 hours)
• Respond to DMs (answer questions, be friendly and helpful)
• Engage with other bridal accounts (stylists, designers, venues)
• Build community by liking/commenting on relevant posts
• Video Editing (10% of time):
• Basic editing of Reels/TikToks (CapCut or similar)
• Add text overlays, trending audio, simple transitions
• Keep videos on-brand (elegant, not overly trendy)
• Strategy & Planning (5% of time):
• Create monthly content calendar (what to post when)
• Suggest content ideas based on what’s performing
• Stay on top of bridal trends (but filter through Art & Lace lens)
• Monthly check-in with owner to align on goals

WHAT YOU WON’T DO:

• Film content (owner provides raw footage/photos)
• Manage paid ads (owner handles Google Ads)
• Graphic design beyond Canva (no Photoshop/Illustrator needed)
• Website updates (separate person handles this)

IDEAL CANDIDATE:

Must Have:

• 1-2 years of social media management experience (ideally for a small business or personal brand)
• Strong understanding of Instagram + TikTok (algorithms, best practices, trends)
• Canva skills (or willingness to learn quickly)
• Excellent writing skills (captions, storytelling, brand voice)
• Self-motivated and organized (you manage your own schedule)
• Responsive communication (reply to messages within 24 hours)
• Portfolio or examples of social media accounts you’ve managed

Bonus Points:

• Experience in wedding/bridal industry
• Photography or aesthetic eye
• Local to MA/RI (easier for occasional in-person collaboration)
• Familiarity with bridal content creators/influencers
• CapCut or basic video editing skills

You’re NOT a fit if:

• You only post when you feel like it (we need consistency)
• You use generic hashtags and copy-paste captions
• You’re not responsive to messages
• You don’t understand the bridal industry or aesthetic
• You need heavy hand-holding (we need someone who can run with it)

HOW TO APPLY:

Send the following to samantha@artandlacebridal.com

1. Cover Letter (short! 3-5 sentences): Why you’re interested in working with a bridal brand

What you love about social media

One thing you’d change about Art & Lace’s Instagram right now

2. Portfolio/Work Samples:

Links to 2-3 social media accounts you’ve managed (or helped manage)

Screenshots of content you’ve created

Before/after results if available

3. Availability:

When can you start?

What days/times are you typically available to work?

4. Rate:

• Confirm you’re comfortable with $500-800/month for 10-15 hrs/week
• Any questions about the role?
• Applications without a portfolio/work samples will not be considered.

NEXT STEPS:

1. Apply with cover letter + portfolio

2. Screen (we’ll review applications and reach out to top candidates)

3. Interview (30-min Zoom call to discuss role, your experience, fit)

4. Paid Trial (1-week paid trial project: $100 for 5 sample posts + captions)

5. Hire (if trial goes well, we’ll formalize the ongoing role

Expected start date: ASAP (ideally within 2-3 weeks)

WHY WORK WITH ART & LACE?

• Creative freedom - We trust your expertise and want your ideas
• Beautiful content - You’ll work with gorgeous gowns, editorial photography, and an
• elevated aesthetic
• Growing business - Be part of something scaling (The Lace Journal launch, Barcelona
• Bridal Week, etc.)
• Flexible schedule - Work when you want, as long as content goes out consistently
• Supportive owner - Our founder is collaborative, responsive, and values your input
• Portfolio builder - Bridal is a competitive industry—this experience looks great

QUESTIONS?

Email: samantha@artandlacebridal.com

Instagram: @artandlacestudio (DM us!)

We’re excited to find the right person to help Art & Lace grow!

Pay: $20.00 - $25.00 per hour

Work Location: Hybrid remote in Somerset, MA 02726