Social Media Manager - TJ / 1844700

Our client AZAH is looking for a Social Media Manager in Lahore

AZAH is seeking a talented Social Media Manager to lead all social media activities and website content management. This position requires a dynamic individual with strong creativity and communication skills to develop engaging social media strategies, grow and manage Instagram and Facebook platforms, and expertly oversee the companys Shopify store. The ideal candidate holds a Bachelors or Masters degree in Marketing, Business, Media, or a related field, and brings at least four years of proven experience in social media management, preferably within the fashion or retail industry. The role demands a hands-on professional capable of coordinating with creative teams, planning and executing impactful campaigns, and continuously improving reach and engagement across digital channels. Although this role does not involve managing a team, the successful candidate will take full ownership of social media performance and content execution.

The Social Media Manager is responsible for crafting and delivering compelling content that resonates with the target audience. This includes assisting in photoshoots and video shoots to ensure all marketing materials align with brand objectives. Beyond social media, this position includes maintaining and updating the company website to provide a consistent brand experience. Monitoring performance metrics and analyzing insights shape future content and campaigns to maximize impact. The candidate will also manage the Shopify store professionally, ensuring seamless user experience and alignment with sales strategies. This role contributes significantly to AZAHs online presence and customer engagement by blending creativity with strategic execution in the digital space.

Responsibilities

• Develop and implement comprehensive social media strategies for Instagram and Facebook to boost brand visibility and user engagement.
• Create, curate, and manage high-quality content to attract and retain a loyal audience across social media platforms.
• Plan, organize, and execute creative social media campaigns in alignment with the companys marketing goals.
• Collaborate closely with the creative team to assist in photoshoots and video shoots, ensuring content supports marketing objectives.
• Maintain, update, and optimize the company website content to ensure it effectively communicates brand messaging and product offerings.
• Manage the Shopify store by regularly updating product information, monitoring customer interactions, and improving the overall shopping experience.
• Monitor social media performance indicators and analyze insights to evaluate the effectiveness of campaigns and identify areas for improvement.
• Apply strong creativity and communication skills to engage target audiences and grow the companys digital footprint.
• Handle multiple tasks efficiently, ensuring timely delivery of all social media content and campaign initiatives.
• Stay updated on emerging social media trends and tools, incorporating innovative approaches to improve reach and engagement.