Social Media, Marketing and PR manager

Position OverviewThe Social Media, Marketing & PR Manager will be the creative voice and visual storyteller of Blaura. This role combines brand communication, digital strategy, and public relations , ensuring Blaura’s presence across social media and partnerships reflects its refined identity and purpose.

The ideal candidate has a strong aesthetic sense, a natural understanding of trends, and the confidence to represent the brand authentically both online and offline.

Key Responsibilities

• Plan, create, and manage content across all Blaura social media platforms (Instagram, TikTok, Facebook, and others).

• Develop and execute marketing strategies that align with Blaura’s identity and goals.

• Build and maintain relationships with media, influencers, and brand partners.

• Act as a public-facing representative for Blaura when needed , attending events, coordinating collaborations, or appearing in media content.

• Oversee photoshoots and video content production with a keen eye for detail, lighting, and brand alignment.

• Identify and integrate current trends that fit Blaura’s tone and audience.

• Write engaging captions, newsletters, and campaign messages with clarity and emotional connection.

• Manage PR activities , including press releases, media coverage, and event communications.

• Collaborate with other departments to highlight their services through creative storytelling.

• Track engagement and performance metrics to continually refine strategies and ensure measurable growth.

Requirements

• Bachelor’s degree in Marketing, Communications, or Public Relations.

• Minimum 4–6 years of experience in social media management, PR, or brand marketing (wellness, hospitality, or lifestyle industry preferred).

• Strong understanding of digital trends, audience behavior, and visual storytelling.

• Excellent communication and networking skills; confident in outreach and relationship building.

• Comfortable appearing on camera when representing the brand or hosting digital content.

• Experience managing collaborations, influencer relations, and PR events.

• Proficient in content planning tools, analytics, and creative direction.

• Creative mindset with strong organizational and multitasking ability.

• Fluent in English (Arabic or Farsi is an advantage).

Core Competencies

• Aesthetic eye with a sense of current trends.

• Charismatic communicator with natural brand presence.

• Strategic thinker who understands emotional storytelling.

• Professional, confident, and adaptable across digital and real-world platforms.

• Passionate about wellness, lifestyle, and community connection.

Compensation & Environment

• Competitive salary and benefits as per UAE labor law.

• Creative, supportive, and wellness-driven work culture.

• Opportunity to build Blaura’s brand voice and visual identity from the ground up.

• Work environment that values innovation, collaboration, and authenticity.

Note: Women Job Only

Job Type: Full-time