Social Media Marketing Executive

Roles & Responsibilities:

• Conduct market research to identify target audiences and develop marketing strategies
• Develop and implement digital marketing campaigns, including SEO, SEM, Instagram Ads, etc.
• Create weekly and monthly editorial calendars for social media platforms
• Create and distribute engaging content such as blogs, infographics, videos, and press releases
• Explore and facilitate collaborations and partnerships with industry cohorts.
• Conceptualize and implement marketing campaigns across all forms: organic, paid, collabs, etc.
• Conduct SWOT analysis of the company's current digital marketing and advise a strong plan to overcome the shortcomings.
• Research social media trends and inform management of changes that are relevant to the company's marketing activities.
• Track social media engagement to identify high-performing ideas and campaigns for scalability
• Support marketing/PR team at live and online events

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person