Social Media Marketing Executive

Job Summary:

We are looking for a dynamic and result-oriented Social Media Marketing Executive with a minimum of 3 years of hands-on experience in managing paid campaigns and social media platforms. The candidate must have strong expertise in Meta Ads and Google Ads, campaign optimization, and lead generation strategies.

Key Responsibilities:

• Plan, create, and manage paid campaigns on Meta Ads (Facebook & Instagram) and Google Ads.
• Develop and execute social media marketing strategies to increase brand awareness and generate qualified leads.
• Monitor campaign performance, analyze metrics, and optimize ads for better ROI.
• Conduct keyword research, audience targeting, and competitor analysis.
• Prepare weekly and monthly performance reports.
• Manage content calendars and coordinate with the design team for creatives.
• Stay updated with the latest digital marketing trends and algorithm changes.
• Handle budget planning and allocation for paid campaigns.
• Improve website traffic and conversion rates through paid and organic strategies.

Required Skills:

• Strong expertise in Meta Business Manager
• Proficiency in Google Ads (Search, Display, YouTube)
• Knowledge of SEO & SEM fundamentals
• Experience in lead generation and conversion tracking
• Familiarity with Google Analytics and performance tracking tools
• Strong analytical and reporting skills
• Good communication and coordination abilities

Preferred Qualifications:

• Bachelor’s degree in Marketing / Business / Communications
• Google Ads Certification (preferred)
• Experience in handling multiple brand accounts

Job Types: Full-time, Permanent

Pay: Up to ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid time off

Work Location: In person