Social Media Marketing Executive with hospitality experience

Key responsibilities

• Content creation: Develop, edit, and schedule engaging content, such as posts, articles, and videos, for various social media platforms.
• Campaign management: Create and implement social media strategies and campaigns to meet business goals, such as brand awareness or lead generation.
• Community engagement: Monitor social media channels, respond to comments and messages promptly, and interact with followers to build community.
• Performance analysis: Track and analyze key metrics to measure the success of campaigns and make data-driven adjustments to strategy.
• Brand consistency: Ensure all social media activity aligns with the company's brand voice and guidelines.
• Collaboration: Work closely with designers, copywriters, and other marketing team members to ensure a cohesive marketing strategy.
• Trend monitoring: Stay up-to-date with the latest social media trends, tools, and best practices.

Key skills

• Creativity: Develop innovative and engaging content ideas.
• Communication: Possess strong written and verbal communication skills to interact effectively with the audience and team members.
• Data analysis: Analyze performance data and reports to understand audience behavior and campaign effectiveness.
• Strategic thinking: Develop and implement strategic plans to achieve marketing objectives.
• Technical proficiency: Have a good understanding of social media platforms, scheduling tools, and analytics platforms.
• Customer service: Engage with customers and handle inquiries or feedback professionally.
• SEO knowledge: Understand how social media content can affect search engine rankings.

Job Type: Full-time