Social Media Marketing & Google Adwords

Keyword grouping, Ad grouping, Campaigns setup, Ad copy creation.

Landing page briefs & banner suggestions.

Manage Display ads, Campaigns, social media campaigns & Google Analytics.

Pay per click account management on Google Ad Words with campaign optimization as per CTR (Click through rate) & CPL (Cost per lead) goals.

Optimization of the keyword bids, budget monitoring, Ad copy optimization, search query analysis, negative keyword identification to attain the top position on SERP.

Google My Business: Maintain the GMB accounts location wise and as per plan update and maintain postings to ensure higher organic result listings

SEO & Performance Measurement:

1) Carry out activities to ensure Search Engine Optimization

2) Google Analytics Report Analysis and Review tweak marketing campaigns and incorporate changes in the product/platform and suggesting the same to senior management

3) Using KPI's and measurable metrics, create segmentation strategies, A/B testing of subject lines, content, images, and offers which will drive higher open and click-through rates

Required Candidate profile

Any Graduate

Preferred Professional Digital marketing course from a reputed institute

6 months to 2 years of hands-on experience in Digital/ Social media marketing

Preference for the candidate who can join immediately

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time

Work Location: In person