Social Media Marketing Manager

We are seeking a Marketing & Social Media Manager to strengthen our brand presence in Saudi Arabia. The ideal candidate will be a creative storyteller with a deep understanding of Saudi culture, capable of transforming these insights into impactful campaigns and engaging content across both digital and offline channels.

Key Responsibilities

Content & Storytelling

• Lead Saudi-focused content strategy and execution.
• Act as the cultural voice of the brand in KSA, creating content that resonates authentically.
• Develop engaging Arabic copy for social posts, campaigns, and activations.
• Ensure alignment with global brand campaigns while tailoring to Saudi market needs.

Social Media & Community Management

• Manage Saudi social media platforms (Twitter/X, Snapchat, TikTok, Instagram, YouTube, etc.).
• Create and manage content calendars, ensuring a consistent brand voice.
• Grow and engage the Saudi digital community through trend-driven activations.
• Track, analyze, and report on campaign performance to optimize impact.

Creative & Production Network

• Build and manage a network of Saudi freelancers: copywriters, videographers, photographers, editors, designers, and local suppliers.
• Oversee content production — from briefing to delivery — ensuring quality and timeliness.
• Manage budgets for local content creation and marketing activations.

Campaigns, Events & Influencers

• Localize global campaigns for Saudi audiences.
• Conceptualize and execute Saudi-specific campaigns and brand activations.
• Manage collaborations with Saudi influencers, cultural figures, and lifestyle communities.
• Support local events, sponsorships, and PR stunts that elevate brand visibility in KSA.

Brand & Market Insights

• Act as brand guardian in KSA, ensuring tone, look, and feel are adapted authentically.
• Provide insights on Saudi consumer behavior, cultural trends, and competitive activity.
• Advise HQ marketing teams on market nuances and opportunities.

Qualifications & Skills

• Fluent in Arabic and English (professional).
• Bachelor’s degree in Marketing, Communications, Media, or related field.
• 5+ years’ experience in marketing, digital content, or social media within Saudi Arabia.
• Strong understanding of Saudi culture, humor, and digital trends.
• Proven track record of managing social platforms and influencer campaigns.
• Strong network of creative freelancers and suppliers in KSA.
• Excellent project management and organizational skills.
• Creative mindset with sharp storytelling ability.
• Ability to manage multiple projects under pressure and tight deadlines.